Harley-Davidson Museum Tours

Take Your Experience to the Next Level

Enjoy a self-guided experience or enhance your visit with a guided tour or audio device.

Explore on your own, add an audio tour or check out our Guided Tour options.

Experience the Harley-Davidson Museum

All new guided tours options are available for an add-on to General Admission or by reservation for a group or private tour experience.

Audio Tour

Hear the voices of riders, heroes, and experts from the past and present with our self-guided audio tour. The audio tour can be purchased in the Museum Lobby. In addition to English, the audio tour is available in: Chinese, French, German, Japanese, Portuguese and Spanish.

Available in the Lobby

Scouts will learn about the history of Harley-Davidson as well as the engineering of motorcycles as they complete all of the requirements to earn an Engineering Merit Badge. The Scout Merit Badge Activity Booklet can be downloaded and printed in advance of the Museum visit. Scouts should bring their booklet and blue card to the Museum.

This 1-hour online program is offered on Saturdays at 8:30am and Tuesdays at 6:30pm. Scouts will explore the role of an engineer when creating a Harley-Davidson Motorcycle throughout the last 120 years of history.


H-D Museum Campus Walking Tour

Download the PDF and follow the path around the 20-acre H-D Museum campus for a self-guided tour. Monday–Friday. Tour length is variable as it is self-guided.

Group Visits & Reservations

Is your group ready for a glimpse into a life less ordinary? Visit the Harley-Davidson Museum for a first-class experience that will have your group talking about their museum visit for years to come.

Call (414) 287-2799 or email [email protected] for more information. Reservations must be made one week in advance.

Group admission rates
(12 or more)

  • Adults - $20
  • Senior - $16
  • Youth - $8
  • K4—High School groups of 12 or more receive the rate of $5 per student with an advance reservation of at least 1 week prior to the visit. Adult chaperones are required: one free per 10 students. Tickets for additional adult chaperones are $16.

Group planning details

  • FREE parking
  • Complimentary admission for driver and tour escort
  • Reservations require full payment 1 week prior to visit for guided experiences
  • No cancellation fee with 24-hour notice
  • On-site dining available in MOTOR Bar & Restaurant
  • No carry-in food or beverage is allowed anywhere on the H-D Museum campus

What private tours are great for

  • H.O.G Chapters (including exclusive H-D museum access)
  • Team-building events, corporate outings, client and customer entertainment
  • Bike groups, book clubs, reunions, church groups, bachelor(ette) parties
  • School field trips, Scout troops, summer camps, daycare and after-school programs