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HOW CAN I BECOME
A HARLEY-DAVIDSON DEALER

Our family of Harley-Davidson dealers are the keepers of a unique culture and the

heart of a diverse customer base united by a love for Harley-Davidson motorcycles.

TOP THREE FACTS

1. New Dealerships

(Targets) - Harley-Davidson selects the markets and locations where new dealerships will be established. Harley-Davidson conducts its own market studies when considering expansion of the dealer network.


2. Selling parts/clothing

Harley-Davidson products are distributed exclusively through authorized, full-line dealerships. Only these full-line dealers may own additional locations that specialize in MotorClothes® apparel, collectibles, and Genuine Motor Accessories.


 

3. Financial requirements

The minimum requirements that Harley-Davidson looks for when reviewing Prospective Dealer Applications are $2 million net worth and $1 million unencumbered funds (liquid assets).The investment requirements for a sellout of an existing dealership are often higher than $1 million unencumbered funds.

 

 

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APPLY TO BE A DEALER

Ready to take the next step? The Prospective Dealer Application is available now.

Download Application