Our family of Harley-Davidson dealers are the keepers of a unique culture and the
heart of a diverse customer base united by a love for Harley-Davidson motorcycles.
1. New Dealerships
(Targets) - Harley-Davidson selects the markets and locations where new dealerships will be established. Harley-Davidson conducts its own market studies when considering expansion of the dealer network.
2. Selling parts/clothing
Harley-Davidson products are distributed exclusively through authorized, full-line dealerships. Only these full-line dealers may own additional locations that specialize in MotorClothes® apparel, collectibles, and Genuine Motor Accessories.
3. Financial requirements
The minimum requirements that Harley-Davidson looks for when reviewing Prospective Dealer Applications are $2 million net worth and $1 million unencumbered funds (liquid assets).The investment requirements for a sellout of an existing dealership are often higher than $1 million unencumbered funds.