Join Bruce Springsteen and the E Street Band for a special concert at the Roadhouse at the Lakefront to celebrate the 105th Anniversary.

See the Foo Fighters with special guest Three Days Grace perform at the Roadhouse at the Lakefront.

Kick-off Party
Wednesday, August 27

Start the 105th Celebration with a rumble on Wednesday, August 27! Join us at Highland Ave. & 35th at 4PM for a powerful performance from American Idol singer Amanda Overmeyer. At 5:15PM, check out classic rockers Foghat. Then at 6PM, it's the official Kick-Off Ceremony followed by a continued show from Foghat. Finally, at 7:30PM, the young British rock band The Crave will wrap up the night and kick-start the 105th Anniversary celebration weekend.

Summerfest Grounds
Friday, August 29 - Saturday, August 30

The two-day festival includes live music, antique and custom bike shows, skilled riding competitions, 105th Anniversary merchandise along with food and beverages from several of Milwaukee’s local restaurants.

Check out the Music Schedule 

Main Street at the Lakefront
Thursday, August 28 - Sunday, August 31

Gather with other enthusiastic riders starting on Thursday, August 28, through Saturday, August 30, at Main Street at the Lakefront. You'll find loads of great food, live music, fireworks, and more.

Learn More 

105th Anniversary Parade
Saturday, August 30

The 105th Parade will be lead by the Parade of MDA Heroes, and will also inlcude the H.O.G.® Chapter Parade of Flags, Police Motor Officers, Dealers and Enthusiasts from across the world . The route is 4.5 miles long. Parade viewing begins at 9AM at 35th Street and Wisconsin Avenue continuing east on Wisconsin Avenue, south on Milwaukee Street and then east on Erie Street to the Summerfest Grounds.

H-D / Buell 2009 Morcycle Demo Rides
Thursday, August 28 - Saturday, August 30

The H-D/Buell Motorcycles demo fleet of '09 motorcycles will be at State Fair Park from Thursday, August 28 through Saturday, August 30, from 9AM – 1PM.

H-D Facility Activities
Wednesday August 27 - Saturday, August 30

Take a closer look at what H-D is made of. Learn all about how the bikes we build have a soul of their own.

H-D Facilities Schedule 

Street Parties
Wednesday, August 27 - Sunday, August 31

In true festival form, the 105th Anniversary Celebration will include a variety of entertaining street parties throughout Milwaukee. Each night the roads will be closed off as they come to life with live music and classic Harley revelry.

Learn More 

Harley-Davidson Museum™
Wednesday, August 27 - Sunday, August 31

During the 105th Celebration, enjoy the museum grounds with the river walk, free local bands and great food. Get a tattoo and play some lawn games while you're at it. Be sure to check out the personalized "Living the Legend™" Rivets and create your own to mark your trip to the 105th. Museum tickets are sold out for the event but can be purchased for the days prior to and after the four day celebration.

Free Entertainment at the Museum Ground Stage:

8/28   Blacktop Kings 11AM - In Black & White 1PM -
Southbound 3:30PM - Alex Wilson 6PM
8/29   Punch & Pie 11AM – DB Bryant 1PM – Bib Bob & Loco Mojo 3PM
8/30   Ronnie Nyles 1PM
8/31   T-Man & The Young Guns 11AM – Charles Walker Blues Band 3PM

Women's Events
Friday, August 29 - Saturday August 30

Join us at Summerfest Grounds on August 29 - 30, from Noon to 11:00PM. Come check out displays, promotions, and interactive activities specifically for Women. One of the highlights include a $99 Rider's Edge® Course or Harley-Davidson® Authorized Rental Gift Certificate to the first 250 women that stop by the Women's Experience each day. Sign a large inspirational banner and tell us why you ride. Don't forget to pick up your free gift while supplies last.

Visit the Women’s Experience at Vet’s Park August 28 – 31 and celebrate Women and Harley-Davidson Motor Company. Create a custom photo postcard to email to your family and friends, sit on an accessorized Fat Boy and feel how a few ergonomic accessories such as a lowering kit and different seat can make your bike fit you better for a more comfortable riding experience. Also, receive a free gift while quantities last just for stopping by the Women’s Experience.

Learn More 

Hot Model Grand Finale Competition
Friday, August 29

Finalists from across the country reunite to compete for the ultimate Hot Model winner title and a chance to be featured in our MotorClothes 2009 catalog. Hosted by Susan Harrison on Friday, August 29 at 4:30 PM at Main St. at the Lakefront.

Learn More 

Discovery World
Thursday August 28 - Sunday August 31

The Harley-Davidson motorcycle, as the king of custom, is styled with respect for tradition and cutting edge technology. The 2009 models are no exception. This exhibit will shed light on the inspiration and design process of the Styling department and the Production Development Center community and demonstrate the technological achievements that make these motorcycles look like rolling sculptures and function like world class machines. Hours are 9AM – 8PM Thursday, August 28 – Saturday, August 30, Sunday, August 31 9AM – 5PM.


The H-D 105th Anniversary is another great opportunity to raise awareness and funds to help support the muscular dystrophy association. Visit for up to minute information on MDA including pledges for the miles you ride home.

105th Anniversary Raffle
Grand Prize: 105th Anniversary Softail Motorcyle Raffle
Second Prize: $1,000 Shell gasoline gift card
105th Anniversary Raffle tickets will cost $5 and will be available at the Summerfest Grounds, Main Street at the Lakefront and H-D Facilities

MDA H-D 105th Anniversary Live Auction
Auction starts at 1 p.m. on Saturday, August 30 at the H-D Roadhouse Stage on the Summerfest Grounds.

105th Anniversary Online Auction
Bid online from Aug 21 – Sept. 4. A 2008 Harley-Davidson® Softail® Classic 105th Anniversary motorcycle will be auctioned during the Jerry Lewis MDA Telethon Online Auction.

Friday, August 29 - Saturday, August 30

UFC will be at the Sportzone on the Summerfest Grounds.

Dealer Parties

105 starting points come together in Milwaukee and several local dealers will be offering their own special welcoming to everyone on their way to the 105th Anniversary Celebration. There will be live music (Kid Rock and Jesse James to drop a couple names), great food, stunt shows and more.

Find the dealer closest to you 

100th Anniversary Police Motorcycle Skills Competition
Friday, August 29 - Saturday August 30

Watch the first ever Harley-Davidson-sponsored Riding Skills Competition for law enforcement with officers from agencies across the U.S., Canada and Europe. The events will include law enforcement Classroom Training Sessions, Police Drill Team Exhibitions, additional Police Skill Riding competitions and Police Participation of 100 Police motorcycles in the 105th Anniversary Parade. The activities will be held at the Summerfest Grounds:

Friday, August 29, 12 – 6 Individual Timed Skilled Riding Competitions
Saturday, August 30, 12 – 5 Police Skilled Riding Competitions

Activities and events will be added as they are announced. All event details are subject to change.
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H.O.G 25th Anniversary
H.O.G 25th Anniversary
H.O.G celebrates in style with CLUB H.O.G. 25, a one-day free event on the exterior grounds of Miller Park featuring musical entertainment, comedians, stunt riders, motorcycle drill teams and much more. It's an experience that can't be missed.
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