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H-D Dealer Network

Harley-Davidson Motor Company administers the H-D Online Store on behalf of participating H-D® dealerships.Every dealership is an original, as unique as the individuals who ride through them. Have a local participating dealership you call your own? Cool. You can save it to Your Account as your Preferred Dealership and it automatically gets assigned to all of your transactions as the Selling Dealer* during checkout, and is the default destination assigned if you choose to ship your order to a dealer for free in-store pickup.

If you don’t have a Preferred Dealership, your transaction will default to a participating dealership based on your billing address, which will be the Selling Dealer for your order. You can change your Selling Dealer to one of the next nine (9) closest participating dealerships during checkout.

What is a Selling Dealer?

The Selling Dealer is simply the merchant of record that will receive credit for your online purchases. During checkout, you will have the opportunity to select a Selling Dealer for your order. Orders will be fulfilled and shipped by Harley-Davidson Motor Company.

Not sure who’s your Selling Dealer? You can locate your Selling Dealer on the invoice or by viewing your order details.

* If you have an APO or FPO or DPO billing address, the Selling Dealer for your order must be H-D Military Sales. We'll automatically assign this as your Selling Dealer during checkout.


Prices listed are generally the Manufacturer's Suggested Retail Price (MSRP), excluding taxes and shipping. Prices at local dealerships may vary. All online orders will be fulfilled and shipped by
Harley-Davidson Motor Company as the agent for the Selling Dealer.