The legend lives here. Experience it Together.

For true believers, the Harley-Davidson Museum® is not just a museum. It’s sacred ground. Gather the tribe. Make the pilgrimage.

See the History, Live

  • More than 450 Harley-Davidson® motorcycles and thousands of artifacts
  • The oldest Harley-Davidson in existence – Serial Number One
  • Legendary board track racers, hill climbers, and touring pioneers
  • Hollywood’s most memorable motorcycle moments
  • One-of-a-kind custom motorcycles, like the 13-foot-long King Kong built by Felix Predko

Follow the Legend to its Roots

  • The Company's humble beginnings in Milwaukee during the Industrial Revolution
  • Harley-Davidson Motor Company’s contribution to America’s efforts in World War I and II
  • The origins of the bike customization movement
  • How motorcycles have influenced the broader culture

Coming Home to the Museum Has Never Been Easier

Our Group Tour Coordinator makes planning your H.O.G.® Chapter visit a breeze – from handling your group reservation and making sure someone from the Museum greets you upon arrival, to arranging lunch or dinner reservations for your group at Motor Bar & Restaurant on the Museum campus, if you desire.

Ready, Set, Plan

Step One: Look over the pricing information and tour options below and decide what works best for your group. Step Two: Contact the Museum Group Tour Coordinator, and we’ll make it happen.

Special Group Discounts

Fifteen is your magic number. With that many or more people in your group, you qualify for the group admission rate of $12 per person. Groups of under 15 pay the regular admission fee.

Custom Packages

Our Group Tour Coordinator can create a custom Museum experience for your H.O.G. Chapter by bundling any of the tours above with gift and dining options. Just let us know what you want to see, and we’ll handle everything for you.

Now on Display: You

Surprise your H.O.G. Chapter with a temporary exhibit celebrating your Chapter’s history. A staff archivist will create the display, incorporating artifacts, photos, and a short story about your Chapter (100 words of less) supplied by you. Be sure to reserve your display date in advance and allow three weeks minimum for us to create the display.

You can also have your H.O.G. rocker patch displayed at the Museum entrance during your visit. Send it to us in advance or give it to a Museum staffer the day of your visit, and we’ll display it proudly – perfect for a group photo op.

Tighten the Bond

Show your passion for Harley-Davidson and your support for the Harley-Davidson Museum® by purchasing a Living the Legend™ rivet for your H.O.G. Chapter. One of the strongest permanent fasteners, the rivet symbolizes the unbreakable bond that unites all Harley-Davidson riders.

Your customized rivet will be displayed on the grounds of the Museum with those of other H.O.G. Chapters, Harley-Davidson Dealers and enthusiasts from around the world.

Visit A Milwaukee-Area Dealership

Get in tune with the hometown Harley-Davidson riding scene by visiting our four local Harley-Davidson dealerships. While you’re there, learn the latest on new bikes, parts, accessories, apparel, collectibles, rider education courses, and rentals.

Bring Home A Museum-Quality Souvenir

Located on the Harley-Davidson Museum campus, The Shop offers unique apparel, art, books, and collectibles, many of them directly inspired by pieces in the Museum collection.

Get Booked

To schedule your trip, contact our Group Tour Coordinator at 414-287-2799 or by email at

Also Worth Exploring

  • Bike Night at the Museum
    Bike Night at the Museum

    Join the Museum

    Take advantage of a Museum membership designed just for you: The H.O.G. Exclusive Museum Membership. Show us your H.O.G. membership card and enjoy all these benefits, for just $50 per year.

  • Engineering Merit Badge
    Motor® Bar & Restaurant

    Eat at Motor®

    Motor Bar & Restaurant at the Museum serves bold, hearty American fare sure to satisfy the hunger of kids and adults alike. Fixed-price menus are available for group dining with adult options from $15 to $40 and kids meals for $5.99.

    View Motor Bar & Restaurant Menu

  • Collage Tote
    Collage tote

    Bring Home A Museum-Quality Souvenir

    Located on the Harley-Davidson Museum campus, The Shop offers unique apparel, art, books, and collectibles, many of them directly inspired by pieces in the Museum collection.

  • Cameras welcome
  • Plan on spending 1 to 4 hours to see everything
  • Dining only? Motor restaurant admission is free
  • Download our free Museum guide

Now At The Museum

Programs & Tours

Calendar Of Events

See All Events

Adults (18-64 years): $18
Children (5-17 years): $10
Children (under 5): Free with Adult
Seniors (65+): $12 (with ID)
Military & Students: $12 (with ID)
H-D Museum Members: Free

Become a Member

$10 Tuesdays: Admission to the Museum is $10 every Tuesday October-April.
Buy Tickets Online
Hours and location

May-September - Daily: 9am-6pm
(Thursday, 9am-8pm)
October-April - Daily: 10am-6pm
(Thursday, 10am-8pm)

Harley-Davidson Museum
400 W Canal Street
Milwaukee, WI 53201
1-877-HD-MUSEUM or 414-287-2789

View Map and Directions

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