Make every outing Memorable

This is no ordinary museum. So naturally, this will be no ordinary group tour. Get ready to experience American history and culture like you’ve never seen it before.

Lots to See

  • The oldest Harley-Davidson in existence – Serial Number One
  • A replica board track complete with race bikes banking on a corner
  • A movie sampling of Hollywood’s most memorable motorcycle moments
  • The inspiring stories of riders like Vivian Bales, who rode cross-country on her Harley-Davidson in 1929
  • One-of-a-kind custom motorcycles, like the 13-foot-long King Kong built by Felix Predko

Lots to Learn About

  • Harley-Davidson’s humble beginnings in Milwaukee during the Industrial Revolution
  • Harley-Davidson’s contribution to America’s efforts in two world wars
  • The origins of the bike customization movement
  • How motorcycles have influenced pop culture
  • How an internal combustion engine works

Tour Experiences

Whether you’re looking for a self-guided tour or a behind-the-scenes experience, our custom tour options will help you build a visit that thrills your group.

Group Admission

For groups of 15 or more, discounted admission rates are available. Price: $12 per person, groups of 15 or more.

Get Booked

To schedule your trip, contact our Group Tour Coordinator at 1-877-436-8738 or by email at

  • Please make your reservations at least three weeks in advance of your planned visit
  • Our Group Tour Coordinator will contact your group to confirm the date of your visit
  • Within 15 days after our receipt of payment, you will receive a confirmation packet
  • Your packet will include confirmation of the date, time, and number of tickets requested for your visit, plus Road Captain Riding Tips and Rules of the Road to help make your trip as rewarding as possible

Also Worth Exploring

  • Host a Museum-Quality Event
    Holiday Party in Rumble

    Host a Museum-Quality Event

    Legendary Harley-Davidson brand. World-class Museum space. Your event. What do you get when they all come together? An affair to remember.

    From business meetings to parties, and weddings to rallies, for groups of 15 to 15,000, from picnic lunch to full-on banquet. We not only handle it, we make it the best event you’ve ever hosted.

    Plan Your Event

  • Motor Bar & Restaurant
    Motor® Bar & Restaurant

    Customize Your Dining Experience

    Motor Bar & Restaurant at the Museum serves bold, hearty American fare sure to satisfy the hunger of kids and adults alike. Fixed-price menus are available for group dining with adult options from $15 to $40 and kids meals for $5.99.

    View Motor Bar & Restaurant Menu

  • Harley-Davidson Vintage Art Journals
    Harley-Davidson Vintage Art Journals

    Grab A Souvenir at The Shop

    From artwork and apparel to books and collectibles, The Shop offers unique merchandise inspired by Museum exhibits and archival material. A variety of affordable merchandise is available for pre-ordering to commemorate your group’s visit at a great value.

    To receive a Souvenir List of merchandise available for pre-order, contact the Group Tour Scheduler via e-mail at or 1-877-436-8738.

  • Cameras welcome
  • Plan on spending 1 to 4 hours to see everything
  • Dining only? Motor restaurant admission is free
  • Download our free Museum guide

Now At The Museum

Programs & Tours

Calendar Of Events

See All Events

Adults (18-64 years): $18
Children (5-17 years): $10
Children (under 5): Free with Adult
Seniors (65+): $12 (with ID)
Military & Students: $12 (with ID)
H-D Museum Members: Free

Become a Member

$10 Tuesdays: Admission to the Museum is $10 every Tuesday October-April.
Buy Tickets Online
Hours and location

May-September - Daily: 9am-6pm
(Thursday, 9am-8pm)
October-April - Daily: 10am-6pm
(Thursday, 10am-8pm)

Harley-Davidson Museum
400 W Canal Street
Milwaukee, WI 53201
1-877-HD-MUSEUM or 414-287-2789

View Map and Directions

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