Legends come to life
Motorcycles, yes. But Harley-Davidson is so much more. See how far our world reaches.
Custom Culture
This gallery is dedicated to the personal expression and creativity that permeates the Harley-Davidson culture. While riders have been customizing their bikes since the early 1900s, it was not until after the Second World War that individuals started the customization movement we see today.
From stripped-down bikes to attire with attitude, these nonconformists unknowingly created an "outlaw" image. This small movement quickly turned into a cultural phenomenon thanks to Hollywood's sensationalizing storytelling machine. Make sure to see the "King Kong," a custom creation with two engines that measures nearly 13 feet long!
More Exhibits
- Worn To Be Wild
- Experience Gallery
- Engine Room
- Clubs & Competition
- Custom Culture
- Design Lab
- The Harley-Davidson Journey, Part 1
- The Harley-Davidson Journey, Part 2
- The Journey of the Iron Elite
- The Motorcycle Gallery, Part 1: 1903 – 1940s
- The Motorcycle Gallery, Part 2: 1940s – Present
- Tank Wall
- Imagination Station
- Build A Bike
- Tsunami Bike
- Designing a Celebration
Now At The Museum
Programs & Tours
- Steel Toe Tour
$38 per person; check times and availability - Back Roads Tour
$20 additional per person; check times and availability - Boy Scout Merit Badge
Free program for kids - Shop Class
$80 per person; check times and availability - Self-Guided Tour
Self-guided tour brochures available in the Museum lobby - Audio Tour
$4 additional per person
Calendar Of Events
Admission
| Adults (18-64 years): | $18 |
| Children (5-17 years): | $10 |
| Children (under 5): | Free with Adult |
| Seniors (65+): | $12 (with ID) |
| Military & Students: | $12 (with ID) |
| H-D Museum Members: | Free |
Hours and location
Open everyday 9:00 a.m. - 6:00 p.m. and until 8:00 p.m. on Thursdays
Harley-Davidson Museum
400 W Canal Street
Milwaukee, WI 53201
1-877-HD-MUSEUM or 414-287-2789
