Legends come to life

Motorcycles, yes. But Harley-Davidson is so much more. See how far our world reaches.


Custom Culture

This gallery is dedicated to the personal expression and creativity that permeates the Harley-Davidson culture. While riders have been customizing their bikes since the early 1900s, it was not until after the Second World War that individuals started the customization movement we see today.

From stripped-down bikes to attire with attitude, these nonconformists unknowingly created an "outlaw" image. This small movement quickly turned into a cultural phenomenon thanks to Hollywood's sensationalizing storytelling machine. Make sure to see the "King Kong," a custom creation with two engines that measures nearly 13 feet long!

Now At The Museum

Programs & Tours

Calendar Of Events

See All Events

Adults (18-64 years): $18
Children (5-17 years): $10
Children (under 5): Free with Adult
Seniors (65+): $12 (with ID)
Military & Students: $12 (with ID)
H-D Museum Members: Free

Become a Member

$10 Tuesdays: Admission to the Museum is $10 every Tuesday October-April.
Buy Tickets Online
Hours and location

May-September - Daily: 9am-6pm
(Thursday, 9am-8pm)
October-April - Daily: 10am-6pm
(Thursday, 10am-8pm)

Harley-Davidson Museum
400 W Canal Street
Milwaukee, WI 53201
1-877-HD-MUSEUM or 414-287-2789

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