Legends come to life

Tsunami Motorcycle Display

Opened October 24, 2012

The remarkable story of survival and recovery of a 2004 Harley-Davidson Night Train® motorcycle is on display.

Designing a Celebration

Opened January 18, 2013

Get a behind-the-scenes glimpse into the design and manufacturing processes used to create Harley-Davidson’s anniversary model motorcycles and the special logos they bear.

Journey of the Iron Elite

Celebrate the proud history of African American riders and trace their influence on motorcycle culture.

Clubs & Competition

Racers who zipped around splintery board tracks at 100 mph – with no brakes. Climbers who powered up insanely steep inclines. Relive their adventures here.

Custom Culture

See everything from the Elvis Bike to the Rhinestone Harley and the too-big-to-believe King Kong in this gallery dedicated to personal expression and creativity.

Design Lab

Harley-Davidson advances the art of motorcycle design one stunning bike at a time. Trace the path here.

Engine Room

See literally everything that comes together to create a classic Harley-Davidson® Knucklehead motorbike. Rev up excitement on the interactive engine wall.

Experience Gallery

The motorcycles in this gallery are here for you to sit on, touch, and admire. Pick your favorite and climb on!

The Harley-Davidson Journey, Part 1

Experience our first 50 years and see the oldest known Harley-Davidson motorcycle: Serial Number One.

The Harley-Davidson Journey, Part 2

New challenges and successes marked Harley-Davidson’s second half-century. Relive the highs and lows here.

The Motorcycle Gallery, Part 1: 1903 - 1940s

See classic Harley-Davidson motorcycles from our first five decades.

The Motorcycle Gallery, Part 2: 1940s - Present

Complete your trip through the Harley-Davidson collection of classic models in this first-floor gallery.

Tank Wall

History, yes. But art, as well. Trace the evolution of Harley-Davidson styling and customization through one of the motorcycle’s signature elements.

Imagination Station

Don a leather jacket, rev the engine, and ride off into your imagination in this kid-friendly attraction.

Build-a-Bike

The Build-A-Bike interactive display lets young minds get creative.

Watercolors by Willie G.

Designer of iconic motorcycles. Painter of idyllic watercolors. Discover the private side of Harley-Davidson’s legendary Chief Styling Officer.

Evel Knievel

His daredevil stunts made the V-twin soar, inspiring a new generation of riders.

Worn To Be Wild

The Black Leather Jacket. It didn’t make a statement. It screamed one. See the collection. Walk out cooler.

Industrial Innovation Gets Elementary

Witness the creative collaboration between Milwaukee Public School students and Harley-Davidson stylists in a unique display of custom gas tanks.