Your Custom Is Calling

Answer that call with H-D1™. Design a bike that’s as unique as your own fingerprints. Blacked out. Stripped down. Chromed out. Pink Flames. Whatever attitude or style—H-D1™ makes customizing easier than ever before.

Make it yours from the start.

Imagine a new Harley-Davidson® 1200 Custom, designed by you, rolling down the assembly line with your name on it.

Fit any Bike. To any Rider.

With H-D1™ Fit Shop, your dealer can tailor your bike to match your size, stature and riding style. Feel as confident as you look.

Your vision. Our knowledge.

Drop by a Harley-Davidson® dealer for your personal H-D1™ Consultation. Our experts will ask questions and help turn your ideas into the real thing.

8000 ways to make it yours.

It starts with a vision. A custom of one. With over 8,000 H-D® Genuine Motor Parts & Accessories we’ve got everything you need to get your custom journey rolling.

You've dreamt it - now build it.

Virtually explore the thousands of different ways you can configure a Harley-Davidson® motorcycle to create your masterpiece—truly a one-of-a-kind ride.

Factory Customization Fit Shop Consultation Parts and Accessories Bike Builder
Need some help getting started? Check out the Guide to Customizing.
Grab Life By The Bars Visit The H-D® Women's Community Harley-Davidson Custom Seat Program - Design a Custom Seat Online For Your Bike