3rd & Lazelle Street
Saturday through Saturday, August 4-11, 9am – 6pm

2012 Harley-Davidson® Product Displays
Check out the 2012 motorcycles, parts & accessories, and MotorClothes® - and try out the latest and greatest in technology and customization.

Harley Owners Group® (H.O.G.®) Pin Stop
Visit Harley-Davidson at 3rd and Lazelle in downtown Sturgis to pick up your free H.O.G. event pin, renew or update your membership, and learn about member benefits.

Buffalo Chip Concert
Wednesday, August 8th. Thank you to all of the H.O.G. members that pre-registered for the Buffalo Chip pre-concert party before Eric Church takes the stage. Exclusive H.O.G. package included concert ticket, VIP parking, and a pre-concert meal. Registration is now closed.

Harley-Davidson Insurance
Visit H-D Insurance to take part in a fun challenge & leave your unique mark behind.

Willie G.® and H.O.G.® Commemorative Merchandise
You can’t buy it at home! Stop by to purchase exclusive Sturgis 2012 clothing.

Free Bike Wash
Wash away all the Black Hills dust and dirt at the free bike wash. Just bring a dirty bike and a little elbow grease.

Harley-Davidson® Custom Ride-In Show - In conjunction with American Iron Magazine.
Ride in for the chance to win on Friday, August 10.
1st Place in all categories receives cash prize and trophy. Runner- up in all categories receive a trophy.
Registration: 9AM-12PM
Judging: 12PM-3PM
Awards: 4PM
Optional Entry fee: $10 donation to the Muscular Dystrophy Association.

AMD World Championship of Custom Bike Building
Sunday, August 5th - Wednesday, August 8th
Register your bike to compete in the Modified Harley-Davidson class. For more information visit the AMD website.

Saturday through Saturday, August 4-11, 9am – 5pm

2012 Harley-Davidson® Motorcycle Demo Rides
Take a free demo ride on a 2012 Harley-Davidson® motorcycle. Come early and ride as many bikes as you want. All riders must have a valid motorcycle license and adhere to riding gear requirements and safety rules.

2012 Harley-Davidson® Motorcycle Display
Check out the 2012 Harley-Davidson® motorcycles and talk to company staff that we’ll have on hand to answer your questions.

Fit Shop
Ever wonder what Mini-Apes feel like? How about adding floor boards or forward controls? Whatever your body type or riding style, you can adjust your Harley-Davidson® motorcycle for maximum comfort, control, style, and confidence. Harley-Davidson experts are here to help you find your fit.

Custom Demo Rides
After Fit Shop test ride one of six Harley-Davidson models that have been customized with the latest 2012 Genuine Motor Parts and Accessories highlighting the Fit, Function, and Style that H-D is known for.

Harley Owners Group® (H.O.G.®) Pin Stop
Visit Harley-Davidson at 3rd and Lazelle in downtown Sturgis to pick up your free H.O.G. event pin, renew or update your membership, and learn about member benefits.

Buffalo Chip Concert
Wednesday, August 8th. Join your fellow H.O.G. members at the Buffalo Chip Campground for a pre-concert party before Eric Church takes the stage. Exclusive H.O.G. package includes concert ticket, VIP parking, and a pre-concert meal. Tickets are now available for $60 only through members.hog.com.