Harley-Davidson welcomes you to Daytona Bike Week 2010. Check out our all-new location at Riverfront Park on Beach Street, and don’t miss the Harley-Davidson excitement at Daytona International Speedway.
Screw It. Let's Ride.
Daytona International Speedway
Sat-Sat, Feb 27 - Mar 6
9am – 5pm daily
- Harley-Davidson motorcycle demo rides
- Harley Owners Group® (H.O.G.®) pin stop: Members get a free event pin
- H.O.G. Day, Saturday, Feb. 27: Members receive a special token of appreciation (while supplies last)
- 2010 Harley-Davidson interactive motorcycle display
- Fit Shop motorcycle experience – see how any Harley can be custom fit
- Food, beverages, music and free parking
A Custom Way of Life.
Riverfront Park on Beach Street
Fri-Sat, Feb 26 - March 6
9am – 7pm daily
- Harley-Davidson Parts & Accessories and MotorClothes® Products interactive experience: Check out the latest and greatest in customization and technology
- Third Annual Harley-Davidson Women’s Ride (Tuesday, March 2)
- Harley-Davidson Ride-In Custom Bike Show (Wednesday, March 3)
- V-Rod® Race Experience – Race your friends and win!
- Fit Shop customization activities
- Tattoo competition
- Muscular Dystrophy Association (MDA) bike build and raffle
- Food, beverage, music and free parking
Harley-Davidson Ride-In Custom
Bike Show
Wed, Mar 3
Ride in your custom Harley for a chance to win, or stop by to drool over all the entries.
- Cash prizes for a variety of classes
- Registration is a $10 donation to MDA, and will be at Riverfront Park on Beach Street from 9am-noon
- Entries are open to the general public
- A copy of the Official Rules will be available at the Ride-In show registration area on-site during the event
- To pre-register, please fill out the Ride-In Custom Bike Show Registration and Release and email it to rideinshow2010@mirrorball.com.
