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The Company

An American Success Story

For us and for our loyal customers, the motorcycles we build aren't just motorcycles. They are living pieces of American history, mystique on two wheels. They are the vehicle with which our riders discover the power, the passion, and the people that define the Harley-Davidson Experience.

Harley-Davidson Motor Company began its life with little more than a dream and a lot of hard work.

Like so many American success stories, Harley-Davidson Motor Company began its life with little more than a dream and a lot of hard work. In 1903 four ambitious entrepreneurs built the first Harley-Davidson® motorcycle inside a small wooden shed in Milwaukee, Wisconsin. Three were Davidson brothers. The fourth was Bill Harley.

Today Harley-Davidson employs more than 8,700 people in the U.S. and abroad. Corporate headquarters are located near the site of the now famous shed, just west of downtown Milwaukee.

Something for Everyone

Even though Harley-Davidson® motorcycles are steeped in tradition, we support our dealers with state-of-the-art manufacturing plants, research and development facilities, distribution centers and ancillary services. Manufacturing is done at several locations in Wisconsin as well as in York, Pennsylvania and Kansas City, Missouri. A technologically advanced Product Development Center and a state-of-the-art Parts and Accessories Distribution Center help expedite information and products to our dealer network.