We offer numerous programs to support and grow our Retailers and help draw new customers into your Retail Store.
HDU offers the Retailer network a wealth of classes and materials that cover a wide range of topics. Retailer principals and associates have several opportunities each year to develop their skills in many areas including Retail Sales, Finance & Insurance (F&I), Customer Service, Retail Operations, and Technical Training.
Educational opportunities are available via:
One of the most important elements of a successful Harley-Davidson® Retail Store is a knowledgeable and professional Service Department. When Customers come to you for service and information, it is critical that skilled technicians be available to perform repairs, tune-ups, and to answer questions. Harley-Davidson University Service School classes, Factory Service School sessions, and in-Store training programs are just a few of the educational opportunities available. We also keep our Retailers on top of the latest changes and repair procedures online, via UltraComm and h-dnet.com. Included there are service bulletins, service letters, and technical tips, just to name a few. For on-the-job service support, our trained staff of service professionals is available to assist you in resolving problems by phone, fax or e-mail.
On-site consulting programs are available from Deeley Harley-Davidson® Canada for both operational and strategic management development.
Deeley Harley-Davidson® Canada sponsors multiple groups of Retailers who meet three times a year to share best practices and performance metrics.
UltraComm is a secure website that Retailers access with a user ID and password. This Internet-based communications tool allows you to interact with Deeley Harley-Davidson® Canada and conduct a variety of business functions seven days a week, 24 hours a day.
An MS-Windows-certified Retailer Management System (FCI DealerVu) that is the basis for a number of Deeley Harley-Davidson® Canada initiatives and programs. It is performance metrics based, providing Retailers with the benefits of supply chain integration and enhanced decision-making.
The Retail Environment Group helps our Retailers with their building and remodelling plans, creating profitable and highly functional floor plans and displays. This group provides hands-on assistance, materials, and educational opportunities that attract Customers and drive sales.
We help generate traffic for our Retailers by combining our national advertising and marketing programs with point-of-purchase displays and other promotional items for your Retail Store. A co-op marketing program, direct mail promotions, and ad planners are also offered. Each new model year, Deeley Harley-Davidson® Canada gears up its Retail Stores with an open house event and other event-based marketing programs. These activities are loaded with promotional ideas and tools to drive traffic to Retailer locations. Other national promotions also drive the Harley-Davidson® Brand. We participate in motorcycle shows, rallies, races, and other high-profile events. We also provide the Test Our Metal Demo fleet to Retailers and major events across the country throughout the riding season.