This Day in Harley-Davidson History – Sept 13, 1937 – “Presenting an All-Star lineup!”
In a News Bulletin, Harley-Davidson introduced the new 1938 models to the public for the first time on Sept 13, 1937.
“The successes of yesterday have been an inspiration and challenge to ever forge forward and to make still better and better motorcycles. With a strong virile organization fired by such ideals and profiting by a background of thirty-five years of successful experience, much can be expected of its new 1938 models. And Harley-Davidson will not disappoint.”
Each year, the Motor Company strives to impress its dealers and customers with new and exciting products. 1938 was no exception, with a list of improvements made on all of its models. A new handlebar shape, interconnected brake shoes, new color choices and a larger more efficient muffler for the Servi-Car all promised riders a good value and a purchase with no regrets!