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MILWAUKEE (August 18, 2013) - Yesterday, Harley-Davidson unveiled its new lineup of 2014 motorcycle models during the company’s Annual Dealer Meeting in Denver, Colo. The star of the show is not a single bike – rather eight new bikes under the banner Project RUSHMORE, the outcome of a new customer-driven product development effort, which Harley-Davidson implemented to re-engineer the world’s best-selling line of touring motorcycles. The road trip will never be the same.

In the largest scale new model launch in the company’s 110-year history, Project RUSHMORE encompasses eight new motorcycles that feature improved power and braking performance, enhanced rider ergonomics, and dramatic styling updates that completely redefine and fundamentally transform the touring motorcyclist’s experience.

Through the implementation of Project RUSHMORE, Harley-Davidson maintains its leadership in the luxury touring and performance bagger segments with motorcycles that are smart, comfortable, responsive and simply stunning.

A Journey, Led by Riders
“Project RUSHMORE has been touched by thousands of people, most of them being our customers and our employees,” said Scott Habegger, Harley-Davidson Director of Motorcycle Planning. “The voice of the customer is represented not just up front, but throughout the process. In our product development process, we gather input and ideas at formal focus groups, but also at all the events we attend, at our demo rides, sometimes just talking to that rider or passenger sitting on the next stool at a diner. In addition, Harley-Davidson dealers provide valuable input. We then take our ideas and solutions back to customers as prototypes and get more feedback before settling on a final design. With these inputs approved, we are then able to get into production very quickly. We really feel that we are in this together as riders.”

Harley-Davidson listens and responds like never before, and Project RUSHMORE produces thoughtful innovations and technology enhancements that build on the technological foundation that established the company’s dominant leadership in the touring motorcycle segment and collectively transform the Harley-Davidson Touring and Trike motorcycle platforms. Those enhancements slot into four customer-defined categories:

Control:  Project RUSHMORE bikes pass faster, stop quicker and see farther at night, thus inspiring rider confidence.  Each model features the new Twin-Cooled™ High Output Twin Cam 103™ or the High Output Twin Cam 103™ powertrains – both with fuel injection, Reflex™ Linked Brakes with ABS (Anti-Lock Braking System), and Daymaker™ LED and Dual Halogen lighting.

Infotainment: New color-screen Boom!™ Box infotainment systems feature the first original-equipment voice recognition and touchscreen for music, GPS navigation and phone in motorcycling, with quality audio, Bluetooth® connectivity, text-to-speech technology, plus support for intercom and CB communications in a single module.

Feel: Aerodynamics and ergonomics come together to improve comfort – from the new Batwing fairing with splitstream venting, which reduces head buffeting by 20 percent, to best-in-class ride for passengers with wider and deeper seats and new back and arm rests.

Style: The form and the function of many components are improved – a larger Tour-Pak® and saddlebags with convenient One-Touch latches, sleeker fenders, lighter cast aluminum wheels and intuitive hand control switches.

Project RUSHMORE recalibrates the expectations of touring for motorcyclists. The above elements of Project RUSHMORE are applied to the following 2014 Harley-Davidson Touring motorcycle models:

Road King®

High Output Twin Cam 103™ powertrain
Stiffer 49mm forks
Dual Halogen headlamp and halogen fog lights
Impeller cast aluminum wheels
Restyled saddlebags with One-Touch latch
Low-profile front fender
Improved instrument graphics
New intuitive hand controls
Available Reflex™ Linked Brakes with ABS

Street Glide®

High Output Twin Cam 103™ powertrain
Hydraulic clutch
Boom! Box 4.3 infotainment system
Jukebox media compartment with USB
New Batwing fairing with splitstream vent
Stiffer 49mm forks
Dual Halogen headlamp
Enforcer cast aluminum wheels
Restyled saddlebags with One-Touch latch
One-Touch fuel door
Low-profile front fender
Larger gauges with improved graphics
New intuitive hand controls
Available Reflex™ Linked Brakes with ABS

Street Glide® Special

High Output Twin Cam 103™ powertrain
Hydraulic clutch
Boom! Box 6.5GT infotainment system
Jukebox media compartment with USB
New Batwing fairing with splitstream vent
Gloss Black inner fairing and color-match fairing skirt
Stiffer 49mm forks
Premium Ride Hand-Adjustable Low Rear Shocks
Dual Halogen headlamp
Enforcer cast aluminum wheels
Restyled saddlebags with One-Touch latch
One-Touch fuel door
Low-profile front fender
Larger gauges with improved graphics
New intuitive hand controls
Reflex™ Linked Brakes with ABS

Electra Glide® Ultra Classic®

High Output Twin Cam 103™ powertrain
Hydraulic clutch
Boom! Box 4.3 infotainment system
Jukebox media compartment with USB
New Batwing fairing with splitstream vent
Stiffer 49mm forks
Daymaker LED headlamp and fog lamps
LED rear lighting on Tour-Pak
Impeller cast aluminum wheels
Restyled Tour-Pak with One-Touch latch
Restyled saddlebags with One-Touch latch
One-Touch fuel door
Low-profile front fender
Larger gauges with improved graphics
New intuitive hand controls
Reflex™ Linked Brakes with ABS

Ultra Limited

Twin-Cooled™ High Output Twin Cam 103™ powertrain
Hydraulic clutch
Stiffer 49mm forks
Boom! Box 6.5 infotainment system
Jukebox media compartment with USB
New Batwing fairing with splitstream vent
Gloss Black inner fairing
Daymaker LED headlamp and fog lamps
LED rear lighting on Tour-Pak
Contrast Chrome Impeller cast aluminum wheels
Restyled Tour-Pak with One-Touch latch
Restyled saddlebags with One-Touch latch
One-Touch fuel door
Low-profile front fender
Larger gauges with improved graphics
New intuitive hand controls
Reflex™ Linked Brakes with ABS

Tri Glide® Ultra

Twin-Cooled™ High Output Twin Cam 103™ powertrain
Hydraulic Assist & Slip clutch
Boom! Box 6.5 infotainment system
Jukebox media compartment with USB
New Batwing fairing with splitstream vent
Stiffer 49mm forks
Daymaker LED headlamp and fog lamps
LED rear lighting on Tour-Pak
Restyled Tour-Pak with One-Touch latch
One-Touch fuel door
Low-profile front fender
Larger gauges with improved graphics
New intuitive hand controls
Linked Braking system
New rear brakes with 16 percent larger rotors
Foot-operated parking brake

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's website at www.h-d.com/rushmore.

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