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MILWAUKEE (November 15, 2012) - The Harley-Davidson Museum is a top destination in Milwaukee throughout the year, and the holiday season offers new reasons for locals and tourists alike to put the Museum at the top of their list of places to visit. The festivities begin Nov. 23 with the Black Friday Beerfest and the Blazin’ Yuletide Ride, and continue into December with a special display with Arts@Large, breakfast with Santa and much more.

Take Back Black Friday events on Nov. 23:

Blazin’ Yuletide Ride
4 p.m.
Forget the sleigh — Santa will be leading the second annual Blazin’ Yuletide Ride on a motorcycle! The ride begins and ends at the Museum, and guests can bring the family to watch this one-of-a-kind holiday spectacle. All motorcycle makes and models are welcome. Riders are invited to register their bikes online, where a portion of their registration fees will be donated to Arts@Large. The best decorated bike will also be awarded this year’s “Blazin’ Yule” trophy.

Black Friday at the Shop
10 a.m. – 6:30 p.m.
Those who wish to shop will enjoy great deals on exclusive Harley-Davidson Museum products. From leather jackets and posters to merchandise evoking the Museum exhibits, such as the Museum Collection Reproduction Sweaters, The Shop offers merchandise not available anywhere else.

Black Friday Beer Fest
5-8 p.m.
Holiday revelers can enjoy a variety of craft beers from Wisconsin’s favorite breweries throughout The Garage. Cost is $30 per person, age 21 and over only.

Additional Holiday Highlights at the Harley-Davidson Museum

  • Special Exhibit: Industrial Innovation Gets Elementary
    Nov. 23 – Jan. 4
    Arts@Large and Milwaukee Public School students from grades 4 through 8 have partnered with Harley-Davidson Motor Company designers and engineers to understand the craft and science behind industrial innovation. The results of this creative collaboration – a vast array of motorcycle gas tank designs – will be on display at the Museum.
  • Holiday Tree Lot
    Nov. 23 – Dec. 24
    Visitors can purchase a tree or wreath from the Museum’s onsite lot with a portion of the sale donated to Arts@Large.
  • Holiday Feasting & Festing at Motor® Bar & Restaurant
    Dec. 6, 6 p.m.
    Motor Executive Chef Kirk will showcase new and delicious holiday meal ideas and easy-to-prepare holiday cocktails at Motor’s annual Holiday Cooking and Cocktails class. Cost is $25.95 per person. Call (414) 287-2778 to make reservations.
  • Build a Gingerbread House & Breakfast with Santa
    Dec. 9 & 16, 10 a.m. – 2 p.m.
    Children are invited to show their artistic taste and customize their own gingerbread house plus have breakfast with Santa at Motor® Bar & Restaurant. The gingerbread house building is 10 a.m. – 2 p.m. and costs $15.95 per house*. Space is limited and reservations are required. Call Motor at (414) 287-2778 for details. *Price includes cost of gingerbread house supplies, but does not include cost of breakfast.

Find more event information at h-dmuseum.com

About the Harley-Davidson Museum
The Harley-Davidson Museum is located at 400 West Canal Street in Milwaukee and provides a glimpse of American history and culture like you’ve never seen it before – through the lens of Harley-Davidson Motor Company. The Museum, a top destination in Milwaukee and the state of Wisconsin, is open year-round and attracts hundreds of thousands of visitors to the area each year. The 20-acre campus offers abundant and free parking, and includes Motor® Bar & Restaurant and The Shop. For more information on the Museum’s galleries, exhibits, special events, tickets and more, visit the new and improved h-dmuseum.com

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