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Harley-Davidson Street Custom Concept Bikes

AH, Rijswijk (26 februari 2014) - RDX 800

About Harley-Davidson Street

In November 2013, Harley-Davidson revealed two new Custom™ motorcycles designed for young urban riders around the world – the Harley-Davidson Street 750 and Street 500.

Both bikes are built for an urban environment and feature the new Revolution X engine, designed to match the demands of stop-and-go traffic with nimble agility, while delivering instant throttle response to escape city gridlock.

The Revolution X engine will be housed in a new, narrow and lean chassis built for agility, with a super-low seat height, new suspension and broad handlebar sweep that provides confidence and maneuverability when managing tight turns and fast moves. Both signature Dark Custom motorcycles feature a premium, minimalist style that serves as a blank canvas for riders to customize.

The Street Challenge

The acclaimed and passionate Harley-Davidson Styling team, based at the Willie G. Davidson Product Development Center in Milwaukee, Wisconsin was given the challenge of creating the Street Custom Concepts, a project that aimed to demonstrate the infinite customization potential available to Harley-Davidson customers around the world.

Taking the minimalist, dark and rebellious new Harley-Davidson Street 750 and 500 models as a blank canvas, the styling team came up with three concepts designed to inspire a whole new generation of urban riders – Garage, the RDX 800 and the Urban Custom.

Chetaan Shedjale, one of the Lead Designers at Harley-Davidson, summarizes the inspiration and customization features the RDX 800 Street Custom Concept.

The Designer: Chetaan Shedjale
Industrial Designer at Harley-Davidson Motor Company

Tell us a little bit more about your job role at Harley-Davidson?

I am one of the Lead Designers for Harley-Davidson Motor Company, based at the Product Development Centre in Milwaukee. In this role, I am responsible for the industrial design of current and future products whilst also supporting The Motor Company’s outreach motorcycle projects. The role is challenging and very satisfying, as I have to visualise and develop products that not only meet our customer’s needs but also put a smile on their face. I feel very grateful that I’ve been able to turn a passion for motorcycles into a profession!

How long have you been at Harley-Davidson?

I have been working for The Harley-Davidson Motor Company since February 2010. I first started as a design consultant exclusively designing products for Harley. It's a dream come true to be part of a company that has over 110 years of motorcycling history! I came to Harley-Davidson after 8 years in Italy where I studied Transportation Design and then moved into the motorcycling industry. I am tri-lingual, speaking fluent Hindi, Italian and English. I also hold a Masters Degree in Car and Transportation Design from SPD (Scuola Politecnica Di design), Milano, and an architecture degree from Shivaji University, Kolahapur, Maharashtra, India.

Which Harley-Davidson bikes do you ride?

I ride lots of Harley’s of course but the specific models I like to hop on include the Sportster 1200 Custom, Softail Heritage and CVO Breakout.

About the RDX 800 Custom Concept

Tell us more about the inspiration behind this model?

The pure focus for this bike is the racing arena – Formula One, Moto GP, American Drag Racing and Super Bike Racing. It also takes inspiration from the muscle car era of the late 1970s.

What are the key customization features?

The bike includes the following features:

  • Carbon fibre body parts with a 45 degree matched weave angel which gives the bike a whole new dynamic
  • Raised white letter tyres – a pure homage to the muscle car era and a pure Americana experience in itself
  • High-performance front and rear shocks from Showa, Japan
  • True Harley-style custom paint graphics with ghosted flames
  • Race car-inspired seat with Dark Custom logo embroidered
  • Drag race-styled handle bars Who is the customer/rider for this bike?

This bike is for young urban adults, those who love the adrenalin rush of being on a bike that gives plenty of style and substance.

Is there anything additional that you would like to add?

Only that this bike has true American muscle!

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