From the bars to the back tire, H-D1™ customization lets you express your true self in steel, rubber and chrome.

Inspiration Gallery photo


Get inspired by our gallery of jaw-dropping motorcycles, dripping with Genuine Motor Parts & Accessories. Then start customizing your ride.

View the Gallery

Guide To Customizing photo


It’s all about fit, function, style, and performance. Design your ride to fit your body type and reflect your style and attitude.

Get Started

Consultation photo


Through H-D1™ Consultation, your local Harley-Davidson® dealer works with you to design and select the parts and accessories to customize your ride.

Find a Consultant

Factory Customization photo

factory customization

Design your own Sportster® 1200 Custom motorcycle and have it built your way straight from the factory with H-D1™ factory customization.

Explore the Options

Bike Builder photo

bike builder

Design your bike with online tools that let you choose from thousands of custom options for your Harley-Davidson® motorcycle.

Try the Bike Builder

Fit Shop photo

fit shop

Trained H-D1™ Fit Shop experts will tailor your Harley-Davidson motorcycle for maximum comfort, style, and confidence, no matter your size or stature.

Get Fit

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