Make every outing MEMORABLE

This is no ordinary museum. So naturally, this will be no ordinary group tour. Get ready to experience American history and culture like you’ve never seen it before.


  • The oldest Harley-Davidson in existence – Serial Number One
  • A replica board track complete with race bikes banking on a corner
  • A movie sampling of Hollywood’s most memorable motorcycle moments
  • The inspiring stories of riders like Vivian Bales, who rode cross-country on her Harley-Davidson in 1929
  • One-of-a-kind custom motorcycles, like the 13-foot-long King Kong built by Felix Predko


  • Harley-Davidson’s humble beginnings in Milwaukee during the Industrial Revolution
  • Harley-Davidson’s contribution to America’s efforts in two world wars
  • The origins of the bike customization movement
  • How motorcycles have influenced pop culture
  • How an internal combustion engine works


Whether you’re looking for a self-guided tour or a behind-the-scenes experience, our custom tour options will help you build a visit that thrills your group.


For groups of 15 or more, discounted admission rates are available. 


Guided Museum Tour

Our Visitor Experience Associates offer an engaging guided tour, “Journey Through the History of Harley-Davidson.” The Guided Tour lasts approximately 45 minutes. Guided Tours can be arranged for groups of 15 or more.

Back Roads Tour

Delve into the depths of our collection on this guided behind-the-scenes tour. Wednesdays and Fridays, 10:30 a.m. and 1:00 p.m. $20, plus Museum admission.

The Steel Toe Tour

See Harley-Davidson history at the Museum. Watch history being made at our Pilgrim Road Powertrain Operations facility.
Offered on Wednesdays, Thursdays and Fridays – June through September (with some holiday exceptions)
Two tour times: 9:15am and 12:30 pm
Museum Members $32
Non-members $46
Groups (15 or more) $40 per person
Advance reservations strongly recommended.

Gears To Gridiron 2-Day Itinerary

Harley-Davidson and the Green Bay Packers: Two Wisconsin legends driven to make history. Experience the best of both.

Motoring the Menomonee Valley

Just developed: a one day tour of diverse attractions in a historic area of Milwaukee.

Fun in Wisconsin

This suggested itinerary features scenic drives, hotels and attractions all across Wisconsin.


To schedule your trip, contact our Group Tour department at 1-877-436-8738 or by email at

  • Please make your reservations at least three weeks in advance of your planned visit
  • Our Group Tour Coordinator will contact your group to confirm the date of your visit
  • Within 15 days after our receipt of payment, you will receive a confirmation packet
  • Your packet will include confirmation of the date, time, and number of tickets requested for your visit, plus Road Captain Riding Tips and Rules of the Road to help make your trip as rewarding as possible


  • Host a Museum-Quality Event
    Holiday Party in Rumble

    Host a Museum-Quality Event

    Legendary Harley-Davidson brand. World-class Museum space. Your event. What do you get when they all come together? An affair to remember.

    From business meetings to parties, and weddings to rallies, for groups of 15 to 15,000, from picnic lunch to full-on banquet. We not only handle it, we make it the best event you’ve ever hosted.

    Plan Your Event

  • Motor Bar & Restaurant
    Motor® Bar & Restaurant

    Customize Your Dining Experience

    Motor Bar & Restaurant at the Museum serves bold, hearty American fare sure to satisfy the hunger of kids and adults alike. Fixed-price menus are available for group dining with adult options from $15 to $40 and kids meals for $5.99.

    View Motor Bar & Restaurant Menu

  • Harley-Davidson Vintage Art Journals
    Harley-Davidson Vintage Art Journals

    Grab A Souvenir at The Shop

    From artwork and apparel to books and collectibles, The Shop offers unique merchandise inspired by Museum exhibits and archival material. A variety of affordable merchandise is available for pre-ordering to commemorate your group’s visit at a great value.

    To receive a Souvenir List of merchandise available for pre-order, contact the Group Tour Scheduler via e-mail at or 1-877-436-8738.


  • Cameras welcome

  • Plan on spending 1 to 4 hours to see everything

  • Dining only? Motor restaurant admission is free

  • Download our free Museum guide


Programs & Tours

Calendar Of Events

See All Events

Adult $20
Senior (age 65+) $14
US Military (w/ID) $14
Student (w/ID) $14
Child (age 5-17) $10
Child under 5 Free
H-D Museum Member Free

Become a Member

Buy Tickets Online
Hours and location
May-September - Daily: 9am-6pm
(Thursday, 9am-8pm)
October-April - Daily: 10am-6pm
(Thursday, 10am-8pm)


Harley-Davidson Museum
400 W Canal Street
Milwaukee, WI 53201
1-877-HD-MUSEUM or 414-287-2789

View Map and Directions