Is your group ready for a glimpse into a life less ordinary? Visit the Harley-Davidson Museum® for a first-class experience that will have your group talking about their Museum visit for years to come.


Give Your Group a
Custom-made Experience

History roars to life at the Harley-Davidson Museum.® It’s the best of American design and culture – seasoned with freedom and rebellion, showcased in a landmark building. See why the Museum is one of Milwaukee’s top tourist destinations.

Our Group Sales Associates can help customize a memorable experience: enhance your visit with a guided tour, unique merchandise from The Shop, and a genuine Milwaukee dining experience in Motor® Bar & Restaurant.

Get Booked
Complete the group tour reservation form. Or contact our Group Tour department at 414-287-2799 or by email at

Group Tour Planner

Plan Your Group Experience

Tour Operator

  • Easy motor coach access, free parking
  • Complimentary museum admission for bus drivers and tour escorts
  • Self-guided groups may pay upon arrival
  • Reserved tours require full payment one week prior to arrival
  • No cancellation fee with 48 hours notice

H-D Dealer and H.O.G Chapters

  • Exclusive access to one-of-a-kind H-D Museum experiences


  • Team building events, corporate outings, client and customer entertainment, incentives
  • After-hours access available (fees apply)
  • Convention and bulk ticket rates available


  • From bikers to book clubs we can customize a memorable experience for any group
  • Motorcycle groups, reunions, church groups, bachelor(ette) parties, teams, clubs, senior groups...even Girls’ Get-aways!

Youth Groups

  • School Field Trips, Boy Scout Troops, Summer Camps, Daycare Centers, After School Programs


Adult (business/social)






Boy Scouts




Discount in The Shop

10% (conditions apply)


Enhancements and Add-ons

Guided Tour Experiences

  • H-D Highlights Tour (45 minutes) $6 additional per person
  • Behind-the-Scenes Tour (1 hour) $20 additional per person


Retail Bundles

Provide your guests with the best swag around. Our hand-selected bundles can help save time on your itinerary and send your guests away with souvenirs that rock! ($23-80 each)

Good Eats

Enjoy boldly flavored, hearty American dishes at MOTOR® Bar & Restaurant, located on the Museum campus. MOTOR is sure to satisfy the hunger of anyone who appreciates good food. Fixed menu prices available for large groups.



  • Cameras welcome

  • Plan on spending 1 to 4 hours to see everything

  • Dining only? Motor restaurant admission is free


Programs & Tours

Calendar Of Events

See All Events

Adult $20
H.O.G. Member Free
Senior (age 65+) $14
US Military (w/ID) $14
Student (w/ID) $14
Child (age 5-17) $10
Child under 5 Free
Buy Tickets Online
Hours and location
May-September - Daily: 9am-6pm
(Thursday, 9am-8pm)
October-April - Daily: 10am-6pm
(Thursday, 10am-8pm)


Harley-Davidson Museum
400 W Canal Street
Milwaukee, WI 53201
1-877-HD-MUSEUM or 414-287-2789

View Map and Directions