Willie G. Davidson is probably the most recognizable face of Harley-Davidson. He joined the company on February 18, 1963 with a background in industrial design. At the time, the company had no formal styling department. When he was hired the department consisted of two men, Willie G. and a model maker. Influenced by the growing custom movement, Willie G. and the styling department began experimenting. This resulted in the creation of several iconic motorcycles including the 1971 FX1200 Super Glide, the 1977 Café Racer, and the V-Rod, to name a few. In 1970, Willie G. was named Design Director and later Vice-President of Styling. After nearly fifty years with the company, Willie G. retired in April 2012.