Legends come to life

Motorcycles, yes. But Harley-Davidson is so much more. See how far our world reaches.


Design Lab

Within the frosted-glass walls of this gallery lie the testaments to Harley-Davidson's neverending drive towards uncompromising quality and design.

From a hand-written design notebook dating back to the 1940s, to the original clay styling prototype of the 2002 V-Rod® motorcycle, you can trace Harley-Davidson's design influence. This exhibit covers the early Engineering Departments as well as the first Styling Department formed in 1963 – all the way to today's Willie G. Davidson Product Development Center.

Now At The Museum

Program and Tours

Calendar Of Events

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Adult $20
Senior (age 65+) $14
US Military (w/ID) $14
Student (w/ID) $14
Child (age 5-17) $10
Child under 5 Free

May-September - Daily: 9am-6pm
(Thursday, 9am-8pm)
October-April - Daily: 10am-6pm
(Thursday, 10am-8pm)

Harley-Davidson Museum
400 W Canal Street
Milwaukee, WI 53201
1-877-HD-MUSEUM or 414-287-2789

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