Not-to-be-missed EVENTS

Whatever’s on the calendar, it’ll be a highlight. Count on it.


The Lost Road World Premiere with Performance by Rocco Deluca

Free Admission

Wild Honey in association with DicE Magazine present The Lost Road, a film featuring Troy Critchlow, Gentry Dayton, Ryan Grossman and Josh Kurpius, at the Harley-Davidson Museum. The world premiere of this film will be followed by a music performance from Rocco Deluca, a modern blues/rock artist. At the event, register to win an all-expense paid trip to Born-Free 7 which covers expenses for the ride there or expenses for airfare, lodging and bike shipment.* Enjoy Miller High Life tall boy specials. No carry-ins please.

The Lost Road is proudly supported by Harley-Davidson, DicE Magazine, Born-Free, Miller High Life, Mama Tried, Wild Honey and Factory Films.

The Lost Road
This is a true story that examines the great American love affair with motorcycles and an even greater American tradition: going coast to coast. The Lost Road follows four bikers riding their old choppers across the country along the Lincoln highway – the oldest coast to coast highway that remains mostly two lane blacktop. The only place they really plan on stopping is by a man named Tom Fugle. As they travel, the journey becomes less about getting to Tom's and more about going back to where things started; about the proud people they encounter and the small towns they rest in. It is a film about the fearless few that have the guts to go without a plan – a reminder of what a real adventure feels like. What they encounter on the road is a story about many things: the great American road trip, what real freedom feels like, the state of the country, and an understanding of where chopper tradition originates.

Rocco DeLuca Bio: Rocco’s early years were spent studying the likes of Billie Holiday, Nina Simone, and the darker and raw Delta Blues heroes of the 1920s. By the age of seven, he had taught himself to play listening to these records and, by the time he was a teenager, Rocco had developed his skills and confidence to perform for others. Initially only playing instrumentally, he later began singing as well. Since, he has performed around the world as his authentic and unusual lyric and voice have garnered him international attention and acclaim.

DeLuca is known for his use of the Dobro, a particular design of resonator guitar. DeLuca began his career as a solo artist opening for artists including Taj Mahal, John Mayer and John Lee Hooker, and has had the opportunity to play with Johnny Cash.  From 2003 to 2006, he regularly played at Gypsy Lounge in Lake Forest, California. Starting in 2005, when DeLuca was signed by the independent record label Ironworks, he led the band Rocco DeLuca and the Burden until 2009. After the band's last performances in 2009, DeLuca continued as a solo artist as well as working on projects with Slash and Robbie Robertson.

*Born-Free affiliates and Harley-Davidson employees and family members are not eligible to participate in giveaway.


Museum Tours

Adult $20
H.O.G. Member Free
Senior (age 65+) $14
US Military (w/ID) $14
Student (w/ID) $14
Child (age 5-17) $10
Child under 5 Free

May-September - Daily: 9am-6pm
(Thursday, 9am-8pm)

- Daily: 10am-6pm
(Thursday, 10am-8pm)

Harley-Davidson Museum
400 W Canal Street
Milwaukee, WI 53201
1-877-HD-MUSEUM or 414-287-2789

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