Not-to-be-missed EVENTS

Whatever’s on the calendar, it’ll be a highlight. Count on it.


Milwaukee Rally & Custom
Bike Show 

Thursday, September 3 – Sunday, September 6, 2015

Custom culture lives at the Harley-Davidson Museum.® Don’t miss the biggest party of the summer over Labor Day Weekend, as the Museum hosts its annual Custom Bike Show. In addition to hosting two custom bike shows, the Museum is one of the first places to see the new 2016 Harley-Davidson® motorcycles at the new product trailer, enjoy the works of custom culture artisans, and visit the special summer exhibit, Willie G. Davidson: Artist, Designer, Leader, Legend before it closes on September 7. That’s not all; the weekend is packed with live entertainment, and lots of great
food and drink.

The Milwaukee Rally officially kicks off on Thursday, September 3, at Bike Night. All bikes unite at the Harley-Davidson Museum® to kick off the biggest party Labor Day weekend. Grab your bike. Join other riders for music, fun and plenty of eye candy. 

Museum Members: Be sure to join us at Custom Bike Show on Sunday, September 6 when one lucky member will receive the key to a new 2015 Harley-Davidson Fat Boy® motorcycle. On Sunday, Museum Members also receive 20% off all purchases at The Shop.

2015 Harley-Davidson Museum® Custom Bike Show

Once again, the Museum will host one of the largest csutom bike shows in the U.S. 

  • Sunday, September 6, 2015, 10am-4pm
  • $20 Donation to the MDA for Online Entry (Online Registration Closes September 4)
    (Same-day/Ride-in Registration is $30 Donation)

Check out the 2015 winners from the 7th Annual
H-D Museum Custom Bike Show


Pro Invitational Custom Bike Show

  • Pro Invitational Custom Bike Show featuring Free Style, Retro Custom, Street Custom, and Custom Baggers on display in Chrome Saturday, September 5 and Sunday, September 6.
  • The H-D Museum Custom Bike Show is on Sunday, September 6 from 10am – 4pm in the Motorcycle Plaza and 5th Street. 
  • Pro Invitational and H-D Museum Custom Bike Show awards will be presented Sunday, September 6 on the Main Stage in the
    Motorcycle Plaza.


Check out the 2015 winners of the 4th Annual Invitational Pro Class Custom Bike Show

Outdoor Events & Activities 
at the H-D Museum

Project Livewire™ Experience

Stop by the Project Livewire™ Experience, where you can get a look at the machine and the story of innovation at Harley-Davidson. And, if you don’t ride, hop on Jumpstart™ – a simulated riding experience to ride the bike. The experience also includes a display featuring innovation in FXRG riding gear and interactive Avengers movie display, featuring an actual bike from the movie customers can sit on. More info and to request a test ride:

Project Livewire test rides will be available at the Museum:

  • Thursday, September 3, 9am - 5pm
  • Friday, September 4, 9am - 5pm
  • Saturday, September 5, 9am-5pm

Harley-Davidson New Product Trailer featuring Model Year 2016 motorcycles, including
a H.O.G.® Pin Stop

Freedom for Keeps Sweepstakes Presentation

Every year one of our Museum Members wins a cool H-D motorcycle. On Sunday, September 6, the H-D Museum will present one lucky Museum member with the key to a brand new 2015 Harley-Davidson Fat Boy motorcycle.

Music Line-Up

Thursday, September 3

6:30pm – 9:30pm
A bombastic celebration of Arena Rock!

Friday, September 4

12:00pm – 1:30pm
Kelli & the Soul Mates

2:00pm – 4:00pm
Mojo Perry
There is a fine line where Blues, Rock, and Pure Originality meet and on that fine line you'll find Mojo Perry.

Saturday, September 5

12:00pm – 1:30pm
Doghouse Flowers 

2:00pm – 4:00pm
Matt Tyner & The Carpetbaggers
Get ready for the CARPETBAGGERS. Great  Honky Tonk, Americana, Old Country...from Johnny Cash to Tom Waits.

Sunday, September 6

12:30pm – 3:30pm
Bella Cain
If you are looking for the best in Regional Country Music with a twist… a group that delivers a young, high energy, non-stop, in your face musical experience…state-of-the-art moving LED/laser light show, visual effects and a stellar sound…talent compared to that straight out of Nashville…you found it in BELLA CAIN!

Custom Culture Artisans

Witness the artisans craft and purchase art at “Artisan Alley” on 5th and Seeboth Streets.

Featured artists include:

Weld Guy
Kendall Polster, better known as "Weld Guy", offers his unique skills of welding metal. He makes everything from furniture pieces to life-sized sculptures and is always open to new creative ideas. 

Rocking K Custom Leather
Check out one of the finest leather artists and designers in the country, Howard Knight, in action and also purchase some of his unique pieces.

Pinstripe Legends
Pinstripe Legends is a group of accomplished artists dedicated to expanding the recognition of pinstriping as a fine art form. Stop by and see them at work as they create live pinstriping art in front of an audience. Bring your leather boots, belts, purse and bike and have them pinstriped at the Museum.

Ed Tillrock
Ed Tillrock showcases his unique talent through his motorcycle and architectural sketches. His artwork will be performed live and also available for purchase.

Kayla Keoune & Heyltje Bond Rose
Using a large variety of mediums such as watercolors, graphic design and textiles, Kayla Keoune creates her motorcycle-themed artwork live for guests at Milwaukee Rally. Also some of her artwork will be on sale for guests to purchase.

“Spark Plug Guy”
Dick Cooling's unique sculptures all containing at least one sparkplug earned him the nickname "Spark Plug Guy”. See him weld his sculptures live and purchase some of his pieces.

Hintz Studios
Artist Mathew (“boo”) Hintz, captures the evoking passion in all motorcycle enthusiasts by sculpting layers of paint, each one illustrating the contours and details that make each, and every motorcycle unique.

Factory Tours & Demo Rides

Just up the highway from the H-D Museum, you will be able to take a demo ride on the 2016 Harley-Davidson motorcycles and take a self-guided tour of the Pilgrim Road Powertrain Operations facility.

Factory Tours:

  • Friday, September 4, 9am-2pm

Demo Rides:

  • Friday, September 4, Noon-5pm
  • Saturday, September 5, 9am-5pm

Visit the Five Milwaukee Dealers

In addition to the activities at the Museum there is non-stop entertainment at the five Milwaukee area Harley-Davidson dealers throughout the weekend. For a complete listing of events and activities during the Milwaukee Rally, visit


Now At The Museum

Program & Tours

Adult $20
Senior (age 65+) $14
US Military (w/ID) $14
Student (w/ID) $14
Child (age 5-17) $10
Child under 5 Free
Buy Tickets Online

May-September - Daily: 9am-6pm
(Thursday, 9am-8pm)
October-April - Daily: 10am-6pm
(Thursday, 10am-8pm)

Harley-Davidson Museum
400 W Canal Street
Milwaukee, WI 53201
1-877-HD-MUSEUM or 414-287-2789

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