Not-to-be-missed EVENTS

Whatever’s on the calendar, it’ll be a highlight. Count on it.


Labor Day Weekend at the
Harley-Davidson Museum®

Wednesday, August 30 – Monday, September 4, 2017

Don’t miss the biggest party of the summer over Labor Day weekend as the H-D Museum™ makes this weekend-long celebration bigger and better than ever! With live music from Throttlefest, a Sunday ride-in bike show, miles and miles of rolling sculptures, and so much more planned for the weekend, the H-D Museum™ will be the place where legendary memories are made. It all kicks off on Wednesday night when Déjà Vu gets the campus rocking and rolling to kick-off the Harley Owners Group’s National Rally. And crowd favorites, Hairball, will bring their bombastic arena rock back to the Museum stage on Thursday, while the rest of the weekend features Jackyl and more national acts to be announced at a later date.

But that’s just the beginning. Artisans will be on hand with live demonstrations, tattoo artists will be bringing buckets of ink and MOTOR® Bar & Restaurant will have food and drink specials throughout the campus. Plus, attendees will be among the first to see all-new Harley-Davidson® 2018 motorcycles at the new product trailer. Labor Day also marks your last chance to view the H-D Museum™’s special summer exhibit – “The Race of Gentlemen” – before it closes on Sept. 4. Where else would you want to be for Labor Day weekend? Make plans to make tracks to the Motorcycle Mecca and get set for some full-throttle fun!

2017 H-D Museum Custom Bike Show

Date: Sunday, September 3, 2017
Location: H-D Museum Campus / South 5th Street (check in table at the corner of 5th & Canal) FREE pre-registration OR $20 ride-in registration


  • 8am-10am Check-in & Staging / Ride-in Registration
  • 11am-2pm Judging
  • 4pm Awards Presentation

Sunday Ride-In Show

register online
FREE Pre-registration / $20 Ride-in fee




A Antique 1903-1976, all H-D Models
B VRSC™ All Models
C Sidecar All H-D Models
D Trike With any H-D engine
E Full Dresser FLT, FLH Models with fairing and Tour-Pak®
F Stock Sportster® All Sportster® models with stock Frames
G Stock Big Twin Stock rigid or rubber mount FL/FX frames
H Show Custom Stock rigid or rubber mount FL/FX/XL frames where emphasis is on a higher level of customization, including wheels, sheet metal, brakes and upholstery
I Custom Touring Focus on Customization - rubber mount touring frame FXR-FLST-Radical Baggers. All sport models with windshield or fairing and saddlebags. Focus on customization including wheels, sheet metal, brakes, upholstery
J Radical Custom Freestyle - XL/FL/FX, VRSC with structurally (geometrically) modified frames
K Pro Class Professional Built XL/FL/FX/VRSC with stock or modified frames, rigid or rubber mount. Designed for dealers or professional builders. People's Choice Category.
L   Non H-D Cool Customs Show us what else you’ve got! This category is a People’s Choice for entries other than Harley-Davidson categories


  • Awards: Each of the categories has “Best in Show” 1st place and
    “Runner Up” 2nd place 
  • All CBS participants will receive an H-D Museum Admission Ticket
    ($20 Value)
  • Winners will receive customized Museum Trophies
  • HOG Member entries are eligible to win the Willie G. Award which is showcased in Museum

Judging Categories:

  • Street Function: Overall ride-ability, ergonomics, and drive-ability
  • Paint: Overall design, graphics, striping, use of color and quality
    of finish
  • Plating/Polishing: Quality of finish, balance of components and etching (Antiques: Originality)
  • Engineering: Innovation, safety, performance, handling and braking
  • Seat/Upholstery: Style, comfort, originality and materials
  • Style: Overall impression, balance of components and finishes.
  • Antiques will be judged solely on their original or restored-to-
    original merits.

Once again, the Museum hosted one of the largest ride-in custom bike shows in the U.S.

2016 ride-in winners

2016 Invitational winners 

Now At The Museum

Museum Tours

Adult $20
H.O.G. Member Free
Senior (age 65+) $14
US Military (w/ID) $14
Student (w/ID) $14
Child (age 5-17) $10
Child under 5 Free
Buy Tickets

May-September - Daily: 9am-6pm
(Thursday, 9am-8pm)

October-April - Daily: 10am-6pm
(Thursday, 10am-8pm)

Harley-Davidson Museum
400 W Canal Street
Milwaukee, WI 53201
1-877-HD-MUSEUM or 414-287-2789

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