Not-to-be-missed EVENTS

Whatever’s on the calendar, it’ll be a highlight. Count on it.



Wednesday, August 30 – Monday, September 4, 2017

Mark your calendar to be in Milwaukee for this year's event. Event details and bike show registration coming soon.

Here's a recap of last year's event.

The Milwaukee Rally officially kicked off on Thursday, September 1, at the Harley-Davidson Museum Bike Night. This monumental celebration was a night to remember. Headlining for Bike Night was Hairball, a hard-driving rock ‘n’ roll experience that rocked the entire Museum campus. 

The biggest party of the summer continued all through Labor Day Weekend, as the Museum hosted two Custom Bike Shows: Ride-In Custom Bike Show and Invitational Bike Builder Custom Bike Show. In addition, the Museum was one of the first places to see the new 2017 Harley-Davidson® motorcycles and the new Milwaukee-Eight engine.

The entire weekend was packed with live entertainment, custom culture artisans, custom bikes, tattoos, and lots of great food and drink.

Mark your calendar to be in Milwaukee for this year's event. Details coming soon. 


2016 Ride-In Custom Bike Show

Once again, the Museum hosted one of the largest ride-in custom bike shows in the U.S. 

2016 winners 


2016 Invitational Bike Builder Custom Bike Show


2016 winners 

Now At The Museum

Museum Tours

Adult $20
H.O.G. Member Free
Senior (age 65+) $14
US Military (w/ID) $14
Student (w/ID) $14
Child (age 5-17) $10
Child under 5 Free
Buy Tickets

May-September - Daily: 9am-6pm
(Thursday, 9am-8pm)

October-April - Daily: 10am-6pm
(Thursday, 10am-8pm)

Harley-Davidson Museum
400 W Canal Street
Milwaukee, WI 53201
1-877-HD-MUSEUM or 414-287-2789

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