How do you measure the value of a
Harley-Davidson® motorcycle? Is it possible to
put a price on the perfect combination of
technology, craftsmanship and 110
years of heritage? The only way to truly
understand is to ride one.

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How do you measure the value of a Harley-Davidson?

Every step taken with precision. Every part a masterpiece.

It's the way we design them. It's the way we build them. Riding a Harley-Davidson® motorcycle is unlike riding any other bike because of our attention to detail.

  • Built by all of us, for all of us

    Harley-Davidson® is about more. More horizon to hunt, more adventure to share, more of the feeling only being on a Harley-Davidson® motorcycle brings you, the rider. We are on a never-ending mission to build your perfect bike. That’s why we’ve put in countless miles, done thousands of test rides and received unprecedented rider input to make the technical innovations to truly make your ride better. New infotainment system. New engine. New brakes, headlights and fairings. The next leg of our epic journey starts here, with you. Let’s ride.

  • American Craftsmanship

    Individual craftsmen working together to create the benchmark others are judged against. We hold onto the values that have made Harley-Davidson® motorcycles what they are while modernizing the methods we use to build them. We export freedom to the world.

  • Customization

    It starts with a vision. A custom of one. But how do you get there? With over 10,000 Genuine Motor Parts and Accessories to choose from, the possibilities are endless.

Demo Ride Events

Take a few bikes out on the road and discover which Harley® bike is right for you.

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Rent a bike

Vacation? Weekend adventures? Or the search for just the right bike? Get the thrill of the ride with a Harley-Davidson® Authorized Rental.

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