H-D1™ is the full customization process made easy.
Only H-D1™ brings the exclusive parts, processes
and expertise together so you can build your
one-of-a-kind Harley-Davidson® motorcycle.
All the tips, tools and videos you need to take the mystery out of personalizing your Harley-Davidson® motorcycle.
Check out how other Harley® riders customized their bikes to be their's and their's alone.
Designed by you. Built in our factory. Delivered to your dealer. Available on the 1200 Custom and Street Bob®.
Find out more
Use the online Bike Builder tool to design your ride from the comfort of home. See it come to life right before your eyes!
No matter what your size or stature, the experts can tailor your bike for maximum comfort, control, style and confidence.
Consult with an expert who lives and breathes motorcycles. They'll help turn your dreams into reality.
Find a dealer
Inspired by classic 60's and 70's customs, these big, bold funky finishes and graphics tell a story all their own.
When the miles start to add up, a Harley-Davidson® LongBlock can put the rumble back in your ride simply, quickly, and affordably.
See the latest catalogs all in one place: bikes, parts and clothing. View them online, download the PDF or request a copy by mail.
In an effort to improve your site experience, we are conducting a brief survey of our visitors. Thank you in advance for taking the time to participate in our survey. We value your feedback.