August 1-8 2015

The Harley-Davidson Rally Point

The Rally Point is the new permanent year-round space for riders. Located at the corner of Main Street and Harley-Davidson Way, The Rally Point will include a stage for events, concerts and weddings. Breaking ground on The Rally Point builds on the 75-year agreement that makes Harley-Davidson the rally’s official motorcycle.

The official rally dates are August 3 through August 9, 2015, but Harley-Davidson will roll into town August 1.  Hang out at The Rally Point, see the complete H-D® Motorcycle lineup, take a test ride, and check out H-D Parts & Accessories® , H-D MotorClothes®, daily demonstrations, entertainment, and more. See you in Sturgis!

H-D In the bricks

The Sturgis Motorcycle Rally and Harley-Davidson have a long history.  We are the official motorcycle of the 75th rally and we plan to be for the next 75.  To commemorate the 75th rally, Harley-Davidson is building a permanent plaza on Main Street, open to everyone who decides to make the trip.  Complete with a stage, plan to kick back and take in concerts, events or any other Sturgis-style entertainment planned for the venue.

To seal this bond, we are embedding bricks from our headquarters on Juneau Avenue in Milwaukee, along with bricks from the H-D Museum, into the new structure.  And, in true Harley-Davidson style, we're strapping those bricks to our bikes and delivering them to the people of Stugis to kick off construction.



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