Harley-Davidson Announces Third Quarter 2017 Results

MILWAUKEE, Oct. 17, 2017 – Harley-Davidson, Inc. (NYSE:HOG) third quarter 2017 diluted EPS decreased to $0.40 from $0.64 in the third quarter of 2016. Third quarter net income was $68.2 million on consolidated revenue of $1.15 billion versus net income of $114.1 million on consolidated revenue of $1.27 billion in the third quarter of 2016.

“The continued weakness in the U.S. motorcycle industry only heightens our resolve and the intensity we are bringing to the quest to build the next generation of Harley-Davidson riders,” said Matt Levatich, president and CEO, Harley-Davidson, Inc. “Launching one hundred new high-impact motorcycles is a critical part of our 10-year journey, and the all new Softail line-up is a significant statement of our commitment.”

Harley-Davidson worldwide retail motorcycle sales were down 6.9 percent in the third quarter compared to the same period in 2016. Harley-Davidson U.S. retail motorcycle sales were down 8.1 percent compared to the year-ago quarter, with the overall U.S. industry down 9.2 percent for the same period. Harley-Davidson's U.S. market share for the quarter was 53.1 percent in the 601cc-plus segment, up compared to the same quarter in 2016. Harley-Davidson’s international retail motorcycle sales decreased 4.6 percent compared to the third quarter in 2016.

“As the motorcycle industry leader – with dealer strength and rider passion and loyalty like no other – we believe we are uniquely positioned to build ridership and strengthen the sport of motorcycling. Not just in the U.S. but around the world. Our investments in new product and marketing are targeted to drive ridership growth. We have the strategies, plans and people to make it happen,” said Levatich.

Through nine months, Harley-Davidson 2017 diluted EPS was $2.95, down 16.9 percent from $3.55 in the year-ago period. Harley-Davidson 2017 net income was $513.4 million on consolidated revenue of $4.42 billion compared to nine-month 2016 net income of $645.0 million on consolidated revenue of $4.89 billion. For the first nine months, worldwide retail motorcycle sales were down 6.1 percent compared to the same period in 2016.


Harley-Davidson Retail Motorcycle Sales

In units as reported by H-D dealers 3rd Quarter Nine Months
  2017 2016 Change 2017 2016 Change
U.S. 41,793 45,469 (8.1)% 124,777 135,581 (8.0)%
Canada 2,575 2,663 (3.3)% 8,763 8,946 (2.0)%
Latin America 2,306 2,605 (11.5)% 7,003 7,064 (0.9)%
EMEA 10,078 10,224 (1.4)% 37,475 37,947 (1.2)%
Asia Pacific 7,457 7,994 (6.7)% 22,628 24,141 (6.3)%
International Total 22,416 23,486 (4.6)% 75,869 78,098 (2.9)%
Worldwide Total 64,209 68,955 (6.9)% 200,646 213,679 (6.1)%

Harley-Davidson new retail motorcycle sales in the U.S. were down in the third quarter compared to the third quarter of 2016, primarily driven by weak industry conditions including the impacts of hurricanes in the southeast and Texas. International new retail motorcycle sales were also down in the quarter compared to the same period in 2016, driven by weak performance in Japan, Australia and Mexico.

Motorcycles and Related Products Segment Results

$ in thousands 3rd Quarter Nine Months
  2017 2016 Change 2017 2016 Change
Motorcycle Shipments (vehicles) 41,662 48,611 (14.3)% 194,300 219,807 (11.6)%
Motorcycles 653,345 788,856 (17.2)% 3,023,480 3,437,066 (12.0)%
Parts & Accessories 229,709 231,279 (0.7)% 636,232 673,192 (5.5)%
General Merchandise 72,687 65,289 11.3% 191,540 211,664 (9.5)%
Gross Margin 28.8% 33.6% (4.8)pts 34.4% 36.1% (1.7)pts
Operating Income 19,648 108,929 (82.0)% 578,137 764,135 (24.3)%
Operating Margin 2.0% 10.0% (8.0)pts 14.9% 17.6% (2.7)pts

Financial Services Segment ResultsRevenue from the Motorcycles and Related Products segment was down in the third quarter of 2017 versus prior year largely due to decreased motorcycle shipments. Operating margin was down in the quarter versus prior year due to lower shipments, unfavorable mix and higher manufacturing costs.

Financial Services Segment Results

$ in thousands 3rd Quarter Nine Months
  2017 2016 Change 2017 2016 Change
Revenue 189,059 183,183 3.2% 550,314 547,505 0.5%
Operating Income 77,060 69,447 11.0% 211,631 215,391 (1.7)%

The Financial Services segment operating income was up 11 percent in the third quarter compared to the year ago period due to a lower provision for credit losses.

Income Tax Rate

For the first nine months of 2017, Harley-Davidson's effective tax rate was 33.2 percent compared to 32.9 percent in the prior year period. The company now expects its full-year 2017 effective tax rate to be approximately 33.4 percent. 

Other Results 

Cash and marketable securities totaled $683.1 million at the end of the third quarter, compared to $795.3 million a year ago. During the first nine months of 2017, Harley-Davidson generated $949.1 million of cash from operating activities compared to $927.8 million for the first nine months of 2016. The company paid a cash dividend of $0.365 per share for the third quarter of 2017, and a cumulative total of $1.095 per share for the first nine months of 2017. On a discretionary basis, the company repurchased 4.5 million shares of its common stock during the third quarter of 2017 for $222 million. In the third quarter of 2017, there were 170.7 million weighted-average diluted common shares outstanding, compared to 179.3 million shares in the same period a year ago. At the end of the period, 10.6 million shares remained on a board-approved share repurchase authorization. 


Harley-Davidson continues to expect to ship 241,000 to 246,000 motorcycles to dealers worldwide in 2017, which is down approximately 6 percent to 8 percent from 2016. In the fourth quarter, the company expects to ship 46,700 to 51,700 motorcycles compared to 42,414 motorcycles shipped in the year-ago period. The company continues to expect full-year 2017 operating margin to be down approximately 1 percentage point compared to 2016. The company continues to expect 2017 capital expenditures to be $200 million to $220 million.

Company Background

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with custom, cruiser and touring motorcycles, riding experiences and events and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. Harley-Davidson Financial Services provides wholesale and retail financing, insurance, extended service and other protection plans and credit card programs to Harley-Davidson dealers and riders in the U.S., Canada and other select international markets. For more information, visit Harley-Davidson's Web site at

Conference Call and Webcast Presentation

Harley-Davidson will discuss third quarter results on a Webcast at 8:00 a.m. CT today. The supporting slides will be posted prior to the call and can be accessed at under the Events and Presentations section. The audio portion of today's call will also be posted approximately two hours after the call concludes.

Forward-Looking Statements

The company intends that certain matters discussed in this release are "forward-looking statements" intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can generally be identified as such because the context of the statement will include words such as the company "believes," "anticipates," "expects," "plans," or "estimates" or words of similar meaning. Similarly, statements that describe future plans, objectives, outlooks, targets, guidance or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially, unfavorably or favorably, from those anticipated as of the date of this release. Certain of such risks and uncertainties are described below. Shareholders, potential investors, and other readers are urged to consider these factors in evaluating the forward-looking statements and cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements included in this release are only made as of the date of this release, and the company disclaims any obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

The company's ability to meet the targets and expectations noted depends upon, among other factors, the company's ability to (i) execute its business strategy, (ii) drive demand by executing its marketing strategy of appealing to and growing sales to multi-generational and multi-cultural customers worldwide in an increasingly competitive marketplace, (iii) develop and introduce products, services and experiences that are successful in the marketplace, (iv) manage the impact that prices for and supply of used motorcycles may have on its business, including on retail sales of new motorcycles, (v) balance production volumes for its new motorcycles with consumer demand, including in circumstances where competitors may be supplying new motorcycles to the market in excess of demand at reduced prices, (vi) manage through changes in general economic and business conditions, including changing capital, credit and retail markets, and the changing political environment, (vii) manage risks that arise through expanding international manufacturing, operations and sales, (viii) accurately estimate and adjust to fluctuations in foreign currency exchange rates, interest rates and commodity prices, (ix) manage the credit quality, the loan servicing and collection activities, and the recovery rates of HDFS' loan portfolio, (x) prevent and detect any issues with its motorcycles or any associated manufacturing processes to avoid delays in new model launches, recall campaigns, regulatory agency investigations, increased warranty costs or litigation and adverse effects on its reputation and brand strength, (xi) retain and attract talented employees, (xii) prevent a cybersecurity breach involving consumer, employee, dealer, supplier, or company data and respond to evolving regulatory requirements regarding data security, (xiii) continue to develop the capabilities of its distributors and dealers and manage the risks that its independent dealers may have difficulty obtaining capital and managing through changing economic conditions and consumer demand, (xiv) adjust to tax reform, healthcare inflation and reform and pension reform, (xv) manage through the effects inconsistent and unpredictable weather patterns may have on retail sales of motorcycles, (xvi) manage supply chain issues, including quality issues and any unexpected interruptions or price increases caused by raw material shortages or natural disasters, (xvii) implement and manage enterprise-wide information technology systems, including systems at its manufacturing facilities, (xviii) manage changes and prepare for requirements in legislative and regulatory environments for its products, services and operations, (xix) manage its exposure to product liability claims and commercial or contractual disputes, (xx) execute its flexible production strategy,  (xxi) successfully access the capital and/or credit markets on terms (including interest rates) that are acceptable to the company and within its expectations, and (xxii) continue to manage the relationships and agreements that the company has with its labor unions to help drive long-term competitiveness. 

In addition, the company could experience delays or disruptions in its operations as a result of work stoppages, strikes, natural causes, terrorism or other factors. Other factors are described in risk factors that the company has disclosed in documents previously filed with the Securities and Exchange Commission. 

The company's ability to sell its motorcycles and related products and services and to meet its financial expectations also depends on the ability of the company's independent dealers to sell its motorcycles and related products and services to retail customers. The company depends on the capability and financial capacity of its independent dealers and distributors to develop and implement effective retail sales plans to create demand for the motorcycles and related products and services they purchase from the company. In addition, the company's independent dealers and distributors may experience difficulties in operating their businesses and selling Harley-Davidson motorcycles and related products and services as a result of weather, economic conditions or other factors.

Contact: Media, Katie Whitmore, +1-414-343-4480; Financial, Amy Giuffre, +1-414-343-8002 


Harley-Davidson, Inc.                
Condensed Consolidated Statements of Income                
(In thousands, except per share amounts)                
    (Unaudited)   (Unaudited)   (Unaudited)   (Unaudited)
    Three months ended       Nine months ended    
    September 24,   September 25,   September 24,   September 25,
    2017   2016   2017   2016
Motorcycles and related products revenue   $962,136   $1,091,630   $3,867,982   $4,338,353
Gross profit   276,975   367,019   1,330,083   1,564,857
Selling, administrative and engineering expense   257,327   258,090   751,946   800,722
Operating income from motorcycles & related products   19,648   108,929   578,137   764,135
Financial services revenue   189,059   183,183   550,314   547,505
Financial services expense   111,999   113,736   338,683   332,114
Operating income from financial services   77,060   69,447   211,631   215,391
Operating income   96,708   178,376   789,768   979,526
Investment income   1,083   2,300   2,539   3,754
Interest expense   7,896   7,706   23,295   21,968
Income before income taxes   89,895   172,970   769,012   961,312
Provision for income taxes   21,686   58,905   255,567   316,327
Net income   $68,209   $114,065   $513,445   $644,985
Earnings per common share:                
Basic   $0.40   $0.64   $2.96   $3.57
Diluted   $0.40   $0.64   $2.95   $3.55
Weighted-average common shares:                
Basic   169,850   178,438   173,362   180,779
Diluted   170,688   179,320   174,303   181,582
Cash dividends per common share   $0.365   $0.350   $1.095   $1.050
Harley-Davidson, Inc.                
Condensed Consolidated Balance Sheets                
(In thousands)                
    (Unaudited)       (Unaudited)    
    September 24,   December 31,   September 25,    
    2017   2016   2016    
Current assets:                
Cash and cash equivalents   $683,134   $759,984   $790,284    
Marketable securities   -   5,519   5,038    
Accounts receivable, net   343,124   285,106   346,176    
Finance receivables, net   2,058,168   2,076,261   2,205,644    
Inventories   469,091   499,917   426,547    
Restricted cash   52,209   52,574   65,088    
Other current assets   182,416   174,491   263,567    
Total current assets   3,788,142   3,853,852   4,102,344    
Finance receivables, net   5,042,857   4,759,197   4,944,322    
Other long-term assets   1,257,360   1,277,191   1,165,560    
    $10,088,359   $9,890,240   $10,212,226    
Current liabilities:                
Accounts payable & accrued liabilities   $851,075   $721,970   $798,127    
Short-term debt   834,875   1,055,708   1,055,428    
Current portion of long-term debt, net   1,530,401   1,084,884   700,152    
Total current liabilities   3,216,351   2,862,562   2,553,707    
Long-term debt, net   4,607,791   4,666,975   5,170,609    
Pension and postretirement healthcare liabilities   215,396   257,709   303,319    
Other long-term liabilities   192,001   182,836   192,223    
Total shareholders' equity   1,856,820   1,920,158   1,992,368    
    $10,088,359   $9,890,240   $10,212,226    
Harley-Davidson, Inc.                
Condensed Consolidated Statements of Cash Flows                
(In thousands)                
    (Unaudited)   (Unaudited)        
    Nine months ended            
    September 24,   September 25,        
    2017   2016        
Net cash provided by operating activities   $949,075   $927,809        
Cash flows from investing activities:                
Capital expenditures   (114,022)   (162,726)        
Finance receivables, net   (447,250)   (569,013)        
Proceeds from sale of finance receivables   -   312,571        
Net change in marketable securities   6,916   40,014        
Other   356   251        
Net cash used by investing activities   (554,000)   (378,903)        
Cash flows from financing activities:                
Proceeds from issuance of medium-term notes   893,668   1,193,396        
Repayments of medium-term notes   (400,000)   (451,336)        
Repayments of securitization debt   (367,298)   (535,616)        
Net decrease in credit facilities and unsecured commercial paper   (225,038)   (146,328)        
Borrowings of asset-backed commercial paper   371,253   33,428        
Repayments of asset-backed commercial paper   (129,690)   (55,170)        
Net change in restricted cash   3,767   30,981        
Dividends paid   (190,121)   (190,387)        
Purchase of common stock for treasury   (465,167)   (374,234)        
Excess tax benefits from share-based payments   -   1,291        
Issuance of common stock under employee stock option plans   7,884   6,444        
Net cash used by financing activities   (500,742)   (487,531)        
Effect of exchange rate changes on cash and cash equivalents   28,817   6,700        
Net (decrease) increase in cash and cash equivalents   $(76,850)   $68,075        
Cash and cash equivalents:                
Cash and cash equivalents - beginning of period   $759,984   $722,209        
Net (decrease) increase in cash and cash equivalents   (76,850)   68,075        
Cash and cash equivalents - end of period   $683,134   $790,284        
Motorcycles and Related Products Revenue and                
Motorcycle Shipment Data                
    (Unaudited)   (Unaudited)   (Unaudited)   (Unaudited)
    Three months ended       Nine months ended    
    September 24,   September 25,   September 24,   September 25,
    2017   2016   2017   2016
Motorcycles   $653,345   $788,856   $3,023,480   $3,437,066
Parts & Accessories   229,709   231,279   636,232   673,192
General Merchandise   72,687   65,289   191,540   211,664
Other   6,395   6,206   16,730   16,431
    $962,136   $1,091,630   $3,867,982   $4,338,353
United States   19,668   26,269   118,418   141,708
International   21,994   22,342   75,882   78,099
Total   41,662   48,611   194,300   219,807
Touring   14,674   23,295   80,392   89,467
Cruiser   17,292   13,986   67,693   78,570
Sportster® / Street   9,696   11,330   46,215   51,770
Total   41,662   48,611   194,300   219,807
Worldwide Retail Sales of Harley-Davidson Motorcycles(1)                
    Three months ended       Nine months ended    
    September 30,   September 30,   September 30,   September 30,
    2017   2016   2017   2016
United States   41,793   45,469   124,777   135,581
Europe(2)   8,970   8,807   33,311   32,841
EMEA - Other   1,108   1,417   4,164   5,106
Total EMEA   10,078   10,224   37,475   37,947
Japan   2,331   2,762   6,994   7,631
Asia Pacific - Other   5,126   5,232   15,634   16,510
Total Asia Pacific   7,457   7,994   22,628   24,141
Latin America   2,306   2,605   7,003   7,064
Canada   2,575   2,663   8,763   8,946
Total International Retail Sales   22,416   23,486   75,869   78,098
Total Worldwide Retail Sales   64,209   68,955   200,646   213,679
(1) Data source for retail sales figures shown above is new sales warranty and registration information provided by Harley-Davidson dealers and compiled by the Company. The Company must rely on information that its dealers supply concerning new retail sales, and the Company does not regularly verify the information that its dealers supply. This information is subject to revision.                
(2) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. The EMEA Europe total for the nine months ended September 30, 2016 includes 251 units originally reported in the EMEA - Other total.                
Motorcycle Registration Data(1)                
            Nine months ended    
            September 30,   September 30,
            2017   2016
United States(2)           243,718   263,479
Europe(3)           345,701   337,695
(1) Data includes on-road 601+cc models. On-road 601+cc models include dual purpose models, three-wheeled motorcycles and autocycles.                
(2) United States data is derived from information provided by Motorcycle Industry Council (MIC). This third-party data is subject to revision and update.                
(3) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Industry retail motorcycle registration data includes 601+cc models derived from information provided by Association des Constructeurs Europeens de Motocycles (ACEM), an independent agency. This third-party data is subject to revision and update.