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Harley-Davidson Set to Unleash the Power of Pink

Harley-Davidson Pink Label Program Offers Ongoing Support for Breast Cancer Survivors

MILWAUKEE (September 24, 2015) – Inspired by the struggles and courage of riders and passengers who’ve been impacted by breast cancer, the Harley-Davidson® Pink Label Collection represents a passionate pledge by Harley-Davidson riders, dealers and enthusiasts: Nobody rides alone, on the road or through life.

Since its launch in 2010, the Harley-Davidson Pink Label program has raised more than $1.8 million for donation to partner organizations offering education and support to those facing breast cancer.

“Pink Label is more than something you wear,” said Claudia Garber, Harley-Davidson Consumer Segment Strategy Director. “It’s the power to make a difference, a year-round commitment by Harley-Davidson and an opportunity for anyone in the Harley-Davidson community to both support those impacted by breast cancer, and to inspire others to do the same.”

Harley-Davidson Pink Label Program Offers Ongoing Support for Breast Cancer Survivors

At least three percent of the proceeds from sales of the Harley-Davidson® Pink Label Collection is donated to three program partners, each offering national reach and a distinct type of care:

  • ABCD: After Breast Cancer Diagnosis offers free peer-to-peer mentoring starting with a Helpline staffed by breast cancer survivors and collaborates the Walter Reed Medical Center and others to train mentors nationwide.
  • National Breast Cancer Foundation provides help through early detection, education, and support services and offers the number one breast cancer app in iTunes, “Beyond the Shock.®”
  • Young Survival Coalition focuses on serving the unique needs of women under the age of 40 who are facing breast cancer.

New Pink Label Collection Apparel and Gear

  • The Pink Label Scroll Tank (P/N 99122-16VW, $30.00) in hot pink and the black Pink Label Logo Tank (P/N 99124-16VW, $30.00) each feature a comfy, cotton-blend ribbed fabric with just a little stretch, a rounded hem with a raw edge, and a printed graphic plus a small woven Pink Ribbon logo on the front left. XS to 2XL and Plus sizes available.
  • The Pink Label Crystal Flat Top Cap (P/N 99544-16VW, $25.00) has a playful logo and a sprinkling of bling crystals. This cotton twill cap has a size-adjustable back closure.
  • The tissue jersey fabric of the Pink Label Metallic T (P/N 99119-15VW, $35.00) is super-soft. This shirt features a small cuff on the sleeves, printed metallic graphics and a small woven Pink Ribbon logo on the front left. XS to 2XL and Plus sizes available.
  • The Pink Label Hoodie (P/N 99106-15VW, $85.00) features pink bling thanks to sequined graphics on the front and back. In soft cotton/polyester blend baby French terry, the hoodie feature kangaroo pockets, a zipper front, rib-knit cuffs and waist, and a small woven Pink Ribbon logo on the left pocket. XS to 2XL and Plus sizes available.
  • The black cotton Pink Label Embellished Head Wrap (P/N 99521-15VW, $20.00) features shimmering micro rhinestones and pink graphics that bring attention to this very important cause. It can be worn as a headband or unfolds to be worn as a headwrap. One size fits most.
  • The 2016 Pink Label Collection includes a total of 59 items, each packing the power to make a difference. Visit h-d.com/pinklabel to learn more and shop the full line of options. Pink Label and Harley-Davidson MotorClothes® apparel are available at more than 750 authorized retail locations in the United States and online.

About Harley-Davidson Motor Company
Harley-Davidson Motor Company produces custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson® motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's website at www.h-d.com.

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