Harley-Davidson Museum® celebrates the artistic side of motorcycling at annual Custom Bike Show Weekend

Custom motorcycles, artisans, music and more; free and open to the public Labor Day weekend


MILWAUKEE (Aug. 7, 2014) – The Harley-Davidson Museum is the place to be this coming Labor Day weekend, when it hosts its annual Custom Bike Show Weekend that kicks off at Bike Night on Thursday, Aug. 28, and runs through Sunday, Aug. 31.  The highlights of the weekend are two of the largest custom bike shows held during the year that showcase the best customized motorcycles from across the country.

“Our annual Custom Bike Show Weekend puts customization at center stage,” said Bill Davidson, Vice President of the Harley-Davidson Museum. “Visitors will see motorcycles that can only be described as rolling sculptures, and they will also enjoy the amazing work of the custom culture artisans who will be here. We look forward to hosting this event every Labor Day weekend.”

Additional highlights for 2014 Custom Bike Show Weekend:

Thursday, Aug. 28 - Starting at 5 p.m.

The Museum’s largest Bike Night of the season

Riders and non-riders are invited to come and enjoy live music, food and drink specials inside and outside MOTOR® Bar & Restaurant, as well as extended Museum hours.

Friday, Aug. 29 - 9 - 10:30 a.m.  

Milwaukee Rally Women's Ride

This annual ride is limited to the first 111 riders. Staging begins at 9 a.m. at the Harley-Davidson Museum with kickstands up at 10:30 a.m. Visit to register.

Saturday, Aug. 30 and Sunday, Aug. 31 - 9 a.m. - 6 p.m.

The Invitational Pro Class Custom Bike Show

The Invitational Pro Class Custom Bike Show features custom motorcycles from top professional builders in the FreeStyle, MOD Harley, Custom BAGGER and Custom RETRO categories from around the country. The Pro Class Bike Show is located in the Chrome special event space. Admission is free, and the event is open to the public.

Sunday, Aug. 31 - 11 a.m. - 4 p.m.

The 6th Annual H-D Museum Custom Bike Show

Some of the most impressive works of art, using a motorcycle as the canvas, fill the Museum grounds.  Awards for best of show in several classes, including the coveted Willie G. Davidson Award, are presented at 4 p.m. Registration is now open and closes Aug. 22. All interested entrants must submit their information online at

All Weekend - 9 a.m. - 6 p.m; 9 a.m.-8 p.m. on Thursday, Aug. 28

  • The Harley-Davidson New Product Trailer is on site and includes one of the first public displays of the new 2015 Harley-Davidson models.
  • Custom culture artisans offer demonstrations of their craft and have products available for purchase.
  • Live outdoor entertainment and plenty of food and beverage.

For full event details and a weekend schedule, visit

Also happening in August:

Last chance to see the Museum’s special summer exhibit The American Road

On view through Sept. 1

The American Road exhibit traces the rise of the road trip as an American ritual. Through hundreds of artifacts and personal stories, visitors are reminded of how Americana and traveling the open road are essential parts for creating a truly American experience. The exhibit closes Monday, Sept. 1.

About the Harley-Davidson Museum

The Harley-Davidson Museum is located at 400 West Canal Street in Milwaukee and provides a glimpse of American history and culture like you’ve never seen it before – through the lens of Harley-Davidson Motor Company. The Museum, a top destination in Milwaukee and the state of Wisconsin, is open year-round and attracts hundreds of thousands of visitors to the area each year. The 20-acre campus offers abundant and free parking, and includes Motor® Bar & Restaurant and The Shop. For more information on the Museum’s galleries, exhibits, special events, tickets and more, visit