2014 Charity Ride to Support AIDS Research Rolls on Harley-Davidson Motorcycles from Milwaukee to New York City, Aug.2-12
MILWAUKEE (July 30, 2014) – Harley-Davidson Authorized Rentals, the world’s largest motorcycle rentals provider, is joining with world renowned skincare company Kiehl’s Since 1851 as the exclusive motorcycle partner and Gold Sponsor of the fifth annual Kiehl’s LifeRide for amfAR. The iconic motorcycle company will rev up the 11-day multi-stop charity ride taking place Aug. 2 through Aug. 12, 2014, from Harley-Davidson’s home town of Milwaukee to New York City in support of amfAR, The Foundation for AIDS Research.
Inspired by Kiehl’s history with motorcycles and its philanthropic heritage, the ride will be led by Chris Salgardo, President, Kiehl’s USA and Kevin Robert Frost, amfAR CEO, riding with fellow motorcycle enthusiasts eager to join the fight against HIV/AIDS. This year’s riders include:
Tyson Beckford, Model Scott Niemeyer, Producer
Ben Cohen, World Cup Rugby Champion Grant Reynolds, Actor
Jay Ellis, Actor Katee Sackhoff, Actor
Kevin Robert Frost, CEO, amfAR Chris Salgardo, President, Kiehl’s USA
Conrad Leach, Artist Teddy Sears, Actor
Vanessa Marcil, Actor Jesse Lee Soffer, Actor
Gilles Marini, Actor Malcolm-Jamal Warner, Actor
Launching from the Harley-Davidson Museum in Milwaukee, the Kiehl’s LifeRide will celebrate with the public at six retail stores and one Harley-Davidson dealership, Lake Erie Harley-Davidson in Avon, Ohio, along the route. At each stop, the public will be invited to meet the riders, learn more about amfAR and contribute to the organization. Over the course of the ride, Kiehl’s will donate $150,000 in donations to amfAR.
Kiehl’s is the official skincare product of Harley-Davidson. In the spirit of adventure, the two companies have teamed up to provide co-branded kits of “must-haves” for everyday riders to keep their skin healthy and protected on short or long rides. An easy-to-pack “Essential Starter” kit features Facial Fuel Lip Balm, Facial Fuel Energizing Facial Wash, Facial Fuel Moisturizer SPF 15 and Cross Terrain All-in-One Wash. The “Ultimate Refueling Set” includes larger sizes of everything in the Essential Starter kit as well as White Eagle Shave Cream and Ultimate Strength Hand Salve. Both kits will be available for sale exclusively at Harley-Davidson participating dealerships around the world beginning this fall.
“The Harley-Davidson Authorized Rentals program is all about providing unforgettable experiences on the open road,” said John C. Farris, Jr. Director Global Brand Alliances and Business Development, Harley-Davidson Motor Company. “Partnering with the Kiehl’s LifeRide for the second year in a row, Harley-Davidson is excited to bring these experiences to life for a passionate group of riders raising funds for an important cause like amfAR.”
This is the second year Harley-Davidson has sponsored the Kiehl’s LifeRide by providing Harley-Davidson motorcycles through Authorized Rentals. With more than 350 locations world-wide and the largest fleet of late-model Harley-Davidson motorcycles, Harley-Davidson Authorized Rentals is the world’s largest provider of motorcycle rentals. In 2013, Harley-Davidson Authorized Rentals provided more than 80,000 riding experiences over the course of more than 220,000 days and more than 50 million miles traveled.
Harley-Davidson Authorized Rentals dealers offer a variety of new Harley-Davidson motorcycles to those that are over 21 years old and have a valid motorcycle endorsement. Every Harley-Davidson Authorized Rental includes a Harley-Davidson loaner helmet and rain gear, short term luggage storage, and 24-hour roadside assistance. Online reservations at any participating dealer can be made 24 hours a day at www.h-d.com/rentals.
Follow the riders’ journey with daily updates, contests, photos and video posted on Kiehl’s Facebook (Facebook/Kiehls), Twitter (@Kiehls and @KiehlsPrez @chrissalgardo) Instagram (@KiehlsNYC), and YouTube channel (YouTube.com/KiehlsNYC). Use #LifeRide or #HDrentals to join in the conversation.
About Kiehl’s Since 1851
Kiehl’s was founded as an old-world apothecary in New York’s East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations. For additional information on Kiehl’s since 1851, visit www.kiehls.com.
About Harley-Davidson Motor Company
Harley-Davidson Motor Company produces custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson® motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's website at www.h-d.com.