MILWAUKEE (May 23, 2013) - The legendary Ultimate Fighting Championship (UFC) Octagon® is set to ride into Milwaukee for Harley-Davidson’s 110th Anniversary celebration, giving fans of the two all-American heavyweight brands an opportunity to witness one of the hardest-hitting live fights of the year – the UFC® 164 Harley-Davidson Hometown Throwdown.
UFC stars including Cain Velasquez, Mike Chiesa and Matt Hughes will be at the BMO Harris Bradley Center in downtown Milwaukee on Aug. 31, 2013 for the action-packed card, which will feature more than 10 hard-hitting bouts. Fans will also have an opportunity to get up close and personal with many of their favorite fighters during a special autograph session.
Fans who purchase 110th Anniversary celebration ticket packages by June 12 will be eligible to participate in a special pre-sale for UFC 164 from May 30 to June 12. Ticket prices range from $60 to $400 before taxes and fees. Fans can buy as many as eight tickets as part of the pre-sale.
“UFC and Harley-Davidson fans will experience the passion of the world’s best fighters when they duke it out in the Octagon in our backyard here in Milwaukee during our 110th Anniversary,” said Mark-Hans Richer, Chief Marketing Officer at Harley-Davidson. “This UFC Hometown Throwdown is a unique chance to see hard-hitting action right in the middle our anniversary celebration.”
About the Harley-Davidson 110th Anniversary Celebration
The Harley-Davidson 110th Anniversary is a year-long, global celebration connecting millions of Harley-Davidson fans united by a common bond and shared passion for freedom, self-expression and epic adventure. Included in the official 110th Anniversary calendar are 12 different 110th Anniversary experiences that Harley-Davidson will bring to existing motorcycle events in global markets through September 2013. The events span 11 countries on six continents and are capped by two main celebration events in Rome, Italy, in June 2013 and Milwaukee during Labor Day weekend.
Harley-Davidson fans are invited to learn more about the 110th Anniversary and join the celebration online where they can share videos, images and experiences on Facebook, Twitter with the hashtag #HD110, and at www.h-d.com/110.
About Harley-Davidson Motor Company
Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s website at www.harley-davidson.com.
About Ultimate Fighting Championship®
Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC produces more than 30 live events annually and is the largest pay-per-view event provider in the world. In 2012, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This also includes the longest-running sports reality show on television, The Ultimate Fighter®, which airs on FX.