Harley-Davidson finds new groove with Hard Candy Custom™

MILWAUKEE (August 20, 2012) - Harley-Davidson launches a new formula for old-school cool with Hard Candy Custom™, a styling movement that spans generations, cultures and markets from Brooklyn to Yokohama. Rooted in themes first seen in the chopper era of the late 1960s, Hard Candy Custom embraces a trend that’s reemerged from garages around the globe; dazzling metal flake paint, brilliant chrome, and styling details in accessories, gear and apparel that are simultaneously current and nostalgic.

Hard Candy Custom elements include 16 new “big flake” paint finishes, three of which will be selectively offered as a solid-color option on five Harley-Davidson production motorcycles for 2013. Now the sparkle of a traditional metal flake finish can be ordered as Original Equipment paint and serve as the foundation for personal customization that embraces the bright, bold and expressive style of So Cal in the Sixties. Hard Candy Big Red Flake made its debut in 2012 on the Seventy-Two™ model, and for 2013 that color is joined by Hard Candy Lucky Green Flake and Hard Candy Coloma Gold Flake. At least one Hard Candy Custom color will be offered on these Harley-Davidson motorcycle models: Seventy-Two, Street Bob®, Blackline®, Softail® Deluxe, and Forty-Eight™.

The three production Hard Candy Custom colors are created by applying tinted flakes, each more than seven times the size of metal flake used in typical production paint, over a black base coat. The flake is then covered with multiple layers of clear coat, which combined with hand sanding produces a finished surface with extraordinary depth. Each Hard Candy Custom paint set will be finished with graphics specific to the motorcycle model, and features a special Hard Candy Custom logo.

The finish gets bigger and bolder with twelve more-intricate, two-tone Hard Candy Custom Flake Core Series paint sets and fuel tanks from the Harley-Davidson Genuine Motor Accessories Color Shop, available for many Sportster®, Dyna®, Softail® and Touring model motorcycles. One paint set offered on the 2013 CVO™ Breakout™, Hard Candy Gold Dust and Liquid Sun with Pagan Gold, is also a Hard Candy Custom selection.

Start with the color, but keep the project rolling with pieces from Harley-Davidson® Genuine Motor Accessories®. New and recently introduced accessory items that extend the Hard Candy Custom theme include the Silver Charcoal Metal Flake Solo Seat, the Sprung Solo Seat in White or Black leather with contrasting diamond-pattern stitching, leather Single Side Swingarm bags, and a Down Tube bag. Dozens of other Genuine Motor Accessories, from handlebars to sissy bars, can be installed to complete a custom transformation.

Harley-Davidson® MotorClothes® will offer a selection of Hard Candy Custom logo T-shirts for men and women in the Black Label Collection, and new helmets with graphics and a surface finish inspired by the Hard Candy Custom movement.

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's Web site at