To kick off the partnership, six viewing parties for the historic UFC 200 will be organized by Harley-Davidson and its dealership network in Australia (Sydney and Brisbane), China (Hangzhou), Hong Kong, India (Pune), Japan (Tokyo) and Singapore on July 10, 2016. In addition to the chance to watch world-title fights alongside like-minded UFC fans, attendees at the viewing parties will also have the opportunity to view Harley-Davidson’s new Roadster model, or even take a test ride in selected countries.
Greg Willis, marketing communications director for Harley-Davidson Asia Pacific, said, “We are keen to take this unique partnership combining two powerful brands, Harley-Davidson and UFC, to a new level in Asia Pacific. UFC is a tough, physical, rugged sport that involves a lot of power and endurance, and is in perfect alignment with our brand. The sport is rapidly developing a loyal following of young audiences in this part of the world.