Inside Harley-Davidson

UFC 200 viewing parties to be held in six countries across the region.

Harley-Davidson extends sponsorship with the UFC® to the Asia Pacific region


Harley-Davidson Asia Pacific is taking the company’s recently extended, long-standing sponsorship with UFC® in the U.S. to a new level in Asia Pacific, becoming the exclusive motorcycle sponsor for the region for the next 12 months. The partnership will expose thousands of potential customers in Asia Pacific to the Harley-Davidson brand through UFC 200 viewing parties, as well as via digital and broadcast media exposure.

H-D extends UFC sponsorship to AP region

To kick off the partnership, six viewing parties for the historic UFC 200 will be organized by Harley-Davidson and its dealership network in Australia (Sydney and Brisbane), China (Hangzhou), Hong Kong, India (Pune), Japan (Tokyo) and Singapore on July 10, 2016. In addition to the chance to watch world-title fights alongside like-minded UFC fans, attendees at the viewing parties will also have the opportunity to view Harley-Davidson’s new Roadster model, or even take a test ride in selected countries.


Greg Willis, marketing communications director for Harley-Davidson Asia Pacific, said, “We are keen to take this unique partnership combining two powerful brands, Harley-Davidson and UFC, to a new level in Asia Pacific. UFC is a tough, physical, rugged sport that involves a lot of power and endurance, and is in perfect alignment with our brand. The sport is rapidly developing a loyal following of young audiences in this part of the world.

“We will be working closely with our dealers in several markets to make use of the great opportunities to reach out to fans of the sport in the Asia Pacific region, many of whom are also potential customers of Harley-Davidson motorcycles. These enthusiasts will also have a chance to win VIP tickets to in-region live UFC events, starting with UFC’s second live event in the Philippines – UFC FIGHT NIGHT® Manila, taking place on October 15, 2016.”


In Asia Pacific, UFC reaches 571 million households and has more than 1.3 million fans via Facebook.


About Harley-Davidson Motor Company 
Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel.