Inside Harley-Davidson

Comfortable and confident

MAKING OUR TOURING LINE MORE ACCESSIBLE TO MORE RIDERS

03/16/15

Being customer-led doesn’t just mean listening to the average rider; it means considering customers of all sizes and riding needs. Nothing captures that drive for customer satisfaction more than our new 2015 Project RUSHMORE Touring models: Electra Glide®Ultra Classic® Low, Ultra Limited Low and Freewheeler™.

Comfortable and confident

THE LOWS

Driven by the voices of our customers, we aggregated feedback from riders across the globe. One message echoed loud and clear: shorter-stature riders were concerned about being able to comfortably ride a Touring bike with confidence, given the bike's larger scale.

 

So, we didn’t just set out to adjust the seat height. We rethought the entire bike to fit customers’ individual proportions and create a more enjoyable ride. New handlebars sit closer to the rider for increased control, narrow hand grips make the clutch and front brake levers easier to reach, and a lowered front and rear suspension lowers the motorcycle by a full inch to put the rider closer to the ground. With the new Low models in the Touring lineup, we’re now able to offer a complete set of bikes to fit a wider range of customers—and most are accessible straight off the showroom floor. No more waiting for the seat and suspension to be adjusted. These bikes are ready to ride—making for an even greater retail experience.

 

“The fact that more riders can comfortably ride a big Touring bike is exciting,” said Rebecca Krueger, Harley-Davidson Motorcycle Product Planning Manager. “It not only increases their confidence, but also extends their ability to ride longer. So, we’ve created opportunities for riders who haven’t experienced our Touring line, while improving the ride for customers who have.”

 

 

Freewheeler

FREEWHEELER

With its confidence-inspiring fit and easier steering, Freewheeler delivers a hotrod style to customers looking for a custom profile in a Trike. It’s built for riders of any size. The handlebars are pulled back to offer increased control. The rear section is pulled forward to reduce the overall length. The 'batwing' fairing in the front is removed for a lighter feel.

 

“We’re turning an idea into an emotional bond,” said Krueger. “Riders who used to say ‘I wish I could’ are now saying ‘I gotta have it.’ We’re reshaping conceptions of what it’s like to ride a Trike.”

Comfortable and confident
Comfortable and confident

 

 

 

 

 

 

 

 

 

 

 

 

 

Freewheeler
Freewheeler