RENEW THE RIDETM
The Harley-Davidson community is committed to preserving and
renewing the freedom to ride. Because the great outdoors is not just
where we live – it’s where we ride free.
We’re celebrating 110 years by investing in our future—by funding the planting of 110,000 trees in the Atlantic Forest. The initiative is part of The Nature Conservancy’s Plant a Billion Trees Campaign, an effort that will make a significant contribution to the global environment through benefits such as cleaner air and water.
Harley-Davidson is also making a difference closer to home by partnering with The Nature Conservancy and Milwaukee’s Urban Ecology Center to plant 110 trees near the Harley-Davidson Museum. The trees were planted by Harley-Davidson riders and employees in the Menomonee River Valley as part of a larger, ongoing revitalization project for the region.
We’re joining forces with The Nature Conservancy, a leading worldwide conservation organization. Much like Harley Owners Group® (H.O.G.®), The Nature Conservancy has more than a million members around the globe who are passionate about preserving the great outdoors and not afraid to get their hands dirty to do it.