Vice President, Communications


Joanne Bischmann guides Communications for Harley-Davidson Motor Company as well as overseeing the Travel and Meeting Services function for the company. Working with her team, she is responsible for shaping stakeholder perceptions and creating advocacy for the company through targeted communication of the Harley-Davidson story globally.  This includes all external corporate communications as well as employee, dealer, supplier, shareholder and community relations communications. She is a member of the company’s leadership team. 

Bischmann is on the Board of Directors of Summerfest, billed as the world’s largest music festival, and on the Board of Directors of the Better Business Bureau of Wisconsin, Inc. and a member of the Brand Committee of the National Better Business Bureau. Joanne is also a member of the Marketing Committee of the Betty Brinn Children’s Museum in Milwaukee.

Since joining the company in 1990, Bischmann has served as Manager of Advertising and Promotions, Director of Marketing, VP of Marketing and VP of Licensing & Special Events before accepting her current position in 2010. Bischmann was previously employed in advertising at Hoffman, York and Compton of Milwaukee.

Bischmann attended Washington University in St. Louis and graduated from the University of Colorado, Boulder with a Bachelor of Arts degree in Communication.