Harley-Davidson® iconic Sportster® Iron 883™ provides platform for competition-led Dark Custom creations


Harley-Davidson dealers across Europe, the Middle East & Africa (EMEA) are set to compete for the title of top custom bike builder in the second edition of ‘Battle of the Kings’, a winner-takes-all customising contest.


The contest will run between December 2015 and June 2016 and will see staff from authorised dealerships across EMEA, competing to demonstrate their originality and creative customisation skills on a 2016 Iron 883.


The contest is a two-stage process, with the first stage being a national competition to establish the winning ‘Custom King’ in each market, culminating in a head-to-head contest between the national champions and the presentation of the prestigious award at the ‘Wheels & Waves’ custom lifestyle event in Biarritz, France in June 2016.


The new Iron 883 represents the ideal blank canvas to demonstrate the customisation skills of the Harley-Davidson dealer network. It’s the perfect motorcycle for customisation and is already being personalised by owners who see it as the ideal base to add their own style to the mix.


We were really pleased with the success of last year’s Battle of the Kings contest, having received over 30,000 votes and securing participation from more than 150 dealers across Europe. With the dealer network strongly behind this competition, we are now hoping to exceed these results for 2016 and look forward to more inspiring custom bike entries this year.


Across all of our dealerships, our expert technicians are the undisputed ‘Custom Kings’ and are the go-to experts for all things custom. Harley-Davidson has a rich custom heritage, a solid network of customisation experts and an extensive range of parts and accessories so dealers are definitely well-placed to take on this challenge.


Every dealer will be able to reproduce their build at a capped maximum retail price to showcase how Dark Custom motorcycles can be personalised at a price that remains within reach.


The national stage will be a combination of public online voting taking place in March and April 2016 and a jury round to decide national winners. These national winning bikes and their dealership creators will then go on to compete head-to-head at one of the most influential new-wave custom bike events in Europe, ‘Wheels & Waves’ in Biarritz in June 2016. A jury of knowledgeable custom and bike peers will then select the 2016 ‘Custom King’ and present the trophy to the lucky winner at the award ceremony in June.


Keep an eye on our Harley-Davidson UK Facebook page for updates!