Oxford (May 14, 2014) - Take a break from the rat race on 22-23 June to join Harley® riders around the world shedding the shackles of responsibility and hitting the open road during the Harley-Davidson® World Ride.
Launched in 2008 as Million Mile Monday®, the annual riding event was expanded into the two-day Harley-Davidson World Ride in 2012 to give more riders worldwide an opportunity to participate. In 2012, participants logged almost eight million miles, but last year as riders celebrated the 110th Anniversary of Harley-Davidson Motor Company and the 30th Anniversary of H.O.G., riders from 66 countries blitzed that record by more than 25 percent, tallying an official total of more than 10 million miles. Riders logged their miles solo, in groups large and small, and through a variety of dealer-led events around the world, united by their shared passion for motorcycling.
Whether it’s across town, cross-country, or anything in between, every mile counts and can be recorded by logging into Harley-Davidson’s online mileage accumulator at h-d.com/worldride, where a rolling odometer will record the collective distance traveled by all participants in the World Ride.
“Every mile we ride together strengthens the bonds between riders and showcases to the world the powerful expression of freedom the World Ride represents,” said Nigel Villiers, Harley-Davidson Director of Integrated Consumer Experience. “For these two days riders will unite to blow off the daily grind and celebrate that being free is a lot more fun. Riding is more appreciated when you can steal the time from something you’d rather not be doing, so let the meetings and honey-dos wait until Tuesday and just ride. This is the perfect opportunity to say ‘Screw it. Let’s ride!’”
New for 2014, ride participants can also log their post-ride mileage directly onto the World Ride website from mobile devices and share their riding stories and photographs on social media sites like Facebook and Twitter using the hashtag #HDworldride. Participants can also download a certificate of participation after logging their mileage on the World Ride website.
To learn more about the Harley-Davidson World Ride, visit h-d.com/worldride.