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The Art of Customisation

Oxford (16 July 2012) - Harley-Davidson® motorcycles have long been associated with customisation. Their man-made mechanical beauty is a perfect blank canvas to produce something that is personal and individual to the owner. For Harley-Davidson motorcycles, customisation can be seen in its simplest form with the fitment of one or more Genuine Parts and Accessories® and it can go even further with a change of bodywork colours, or a complete rework of the chassis and its components.


Art of Custom


Earlier this month, Harley-Davidson UK and Ireland celebrated everything custom at the recent Goodwood Festival of Speed (FOS), the UK’s premier autosport garden party. Its impressive stand showcased the theme ‘The Art Of customisation’ and was divided into numerous sections dedicated to the various customisation possibilities.

In one section, behind protective glass panels, there were examples for inspiration for the recent Harley-Davidson Art of Custom competition, where any budding artist could download a template of an iconic Harley fuel tank and apply their skill or imagination with a unique design. One such tank featured a design by renowned Miami-based abstract artist David ‘Lebo’ Le Batard. Under the title of Infinite Sky, Lebo explained how the ornate eye-mouth scheme came about: “Inspired by the aggressive nose designs of America’s fighter planes from WWII, this tank pays homage to those brave soldiers while celebrating the spirit of the open road.”

Music provided the inspiration for the Heavy Metal Thunder tank, which was also created by Lebo. “The Steppenwolf song ‘Born to be wild’ typified the renegade style of 60s biker culture,” he explained. “This tank uses the classic tune as a departure point for creative exploration.”

The fuel tank designs were a huge draw to all visitors at the Harley-Davidson® stand, but most attention was aimed at traditional Harley® customisation; a static showcase of five bikes customised to the max. Two of the bikes featured were supplied by the Performance & Custom Shop division of Warrs Harley-Davidson, while another two machines came from Shaw Speed & Custom, part of the Shaw Harley-Davidson dealership.

The remaining bike was a stunning XL 1200X Forty-Eight Sportster, customised using parts available from the Genuine Parts and Accessories catalogue. The highlight of the machine was the Limited Series, Laguna paint set. Available as an order part from any authorised dealer, the paint set featured was number 150 of a 200-only batch.

As well as the bikes, visitors were also keen to peruse the amazing display of Gibson guitars. Gibson may be famous for producing the best guitars you can buy, but they have also achieved a cult status for producing themed guitars designed by their own in-house team and renowned artists. To top the display, Gibson also had a ‘jam’ corner where visitors to the Harley-Davidson® stand could sit and chill by playing Gibson-supplied guitars.

For more information about Harley-Davidson’s extensive range of Genuine Parts and Accessories and the endless customisation possibilities, and for your opportunity to create your own dream Harley, please click here.

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