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A Simple Matter Of Trying One

Oxford (06 May 2012) - The problem with choice is there can be too many choices to make a definitive choice! This was apparent when a friend of one of our e-zine editors wanted a new bike that was different from his usual all-plastic, multi-cylindered, rev-boxes…

The problem with choice is there can be too many choices to make a definitive choice! This was apparent when a friend of one of our e-zine editors wanted a bike that was different from his usual all-plastic, multi-cylindered, rev-boxes. He had spent many weeks scouring bike shops and hours with his brain logged into the internet searching for his perfect bike.

Further questioning revealed that the 32-year-old had never contemplated looking at or even throwing a leg over a Harley-Davidson® motorcycle. More chat led to the knowledge he didn’t consider the need for a touring machine, or a full-blown custom, but rather something that was stylish, enjoyable and comfortable. So, when shown a picture of a Harley-Davidson® Forty-Eight® motorcycle, his bushy eyebrows raised and eyes narrowed – an interest had been sparked.

Three weeks later and the unmistakable sound of Harley-Davidson could be heard in the car park opposite our office. A quick look outside the door revealed our friend riding an immaculate, brand new Forty-Eight.

It turns out, armed with the image of the Forty-Eight in his head, he’d looked online for his nearest Harley-Davidson® dealership and called to see if they had a demonstrator. The answer was, yes. Then, a question came back asking if he’d like to book a demonstrator test ride for a time suitable to him. A week later and he was at the Birmingham Harley-Davidson dealer helmet in hand. A brief session of legalities (licence checks, details, insurance clearance) and signature writing and all was in order. The bike was his to enjoy.

What he didn’t tell the dealership salesman on his return was he’d ridden to see two of his riding mates to get their opinion, and was surprised when they agreed it was a good looking bike and could they try it – the answer involved more than a simple no! But, their praise almost sealed the deal; the clincher was how good it felt ‘not to be riding flat stick’ everywhere; how many admiring glances he and the bike got; and the fact the Forty-Eight had already got under his skin the moment he felt the surge of torque from the 1202cc engine followed by catching the bike and his reflection in shop windows.

From that point on he had already reduced his bike choice down to four: a Forty-Eight in Vivid Black, or Big Blue Pearl, or H-D Orange, or Chrome Yellow. And what we were now looking at was a beautiful final choice of Chrome Yellow. All this as a result of a no-cost demo ride – although he did replace the fuel he had used through guilt mainly!

Next on the his list was to choose what accessories he should go for while waiting until 30 June to see if he’d won a trip of a lifetime to Route 66 – his demo ride meant automatic entry into a free prize draw to win the Lifetime Experience…

*Demonstrator test rides are available at all authorised Harley-Davidson® dealerships. Model availability may vary: an alternative of similar spec will be offered or another dealer contacted if your first choice isn’t available. Demo rides can be booked in dealerships or via the Harley-Davidson 24hr online booking service at http:/demo.harley-davidson.co.uk.

  • Test machines will be prepared in advance of the booking date. There is no charge for demonstrator test bike use. Comprehensive insurance will be provided subject to conditions ie production of licence with full motorcycle entitlement
  • In the event of an accident, an insurance excess charge may apply. The dealer will explain this fully at time of pick up
  • All bookings are subject to the rider fulfilling all legal requirements plus proof of suitable motorcycle riding equipment.
  • See www.harley-davidson.co.uk or www.harley-davidson.ie for all ROI H-D fans for further information on the free prize draw to win the Lifetime Experience of riding Route 66.
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