Time to see a customised masterpiece

Manchester (28 April 2011) - Time is of the essence for Harley-Davidson fans hoping to catch a stunning customised motorcycle created by Bell & Ross watches and Shaw Harley-Davidson. The Bell & Ross-inspired Nascafe Racer is currently part of the Customising, Culture & Harley-Davidson (CCHD) exhibition at Manchester’s Museum of Science and Industry (MOSI) – but it won’t be staying long.

Bell & Ross inspired Nascafe Racer

The double award-winning machine is one of a number of bikes supplied by Shaw which will be appearing at the museum on a rotational basis, unlike other exhibits, which will be permanent fixtures until 11 September. The motorcycle is a must-see for custom junkies, and has already scooped two awards – 1st place in the AMD Modified Harley-Davidson Championships in Dublin, and runner-up in the London heat of the same competition.

Shaw approached the watchmakers over the idea of the bike, after being inspired by the watchmakers’ vision on performance, precision and engineering – the idea was to put one of the iconic timepieces right at the heart of the Harley®. The original bike, one of the more radical Softails®, was totally stripped down in Shaw’s Speed & Custom workshop, and every detail was taken into account on the rebuild. It was given an aggressively lowered front end and a massive 240mm rear tyre, with huge braking rotors on both the front and rear.

Handcrafted sheet aluminium was cut and tailored around the front end of the bike to shroud the oil tank, which has been relocated to allow for the addition of the exhaust system and a Cafe Racer style petrol tank covers the large custom engine lids.

The Bell & Ross BR 01 Carbon timepiece was then mounted in a handcrafted centre console, positioned to afford maximum style and usability. The bike was finished in custom paint in anodised blue, carbon and matt black.

"We wanted to mirror the Bell & Ross timepiece wherever we could on the motorcycle and to ensure that the essential piece was never compromised by superfluous design or items," said Steve Willis, Shaw Harley-Davidson Sales Director and Head of the Speed & Custom design wing of the dealership. “The CCHD exhibition is a great opportunity to see a really exciting piece of customisation. We’re pleased to be able to put it in the spotlight.”

See the bike in the flesh by booking tickets for the CCHD exhibition at