How good is our custom king?

We let you be the judge!


What happens when you pitch 29 of the best motorcycle customisation shops against each other? We’re about to find out…There’s a battle royal brewing. The UK and Ireland network of official Harley-Davidson dealerships are ready to fight it out for the ultimate accolade of being the UK King of Custom. That’s 29 dealers vying to be the best of the rest and create the ultimate dark custom ride. Get ready for an exciting January! Harley-Davidson® dealers have been responsible for some of the most inspiring custom Harleys known to man; from customer dream rides to bikes built specifically for competitions and their resulting titles, the variety is incredible. The question is: which bike will be the best? Some say it’s the taking part that counts, we say screw that. The gloves are off and we need your support.


Proving just how versatile our rides can be, every official H-D dealership throughout the UK and Ireland will each take a standard Sportster XL 1200X Forty-Eight® motorcycle and work on it throughout January to showcase its own customising talent. The end result will be 29 stunning bikes based around the same skeleton but each with its own distinct, unique character… and a hell of a difficult decision in choosing a winner. That’s where you come in.


CLICK HERE  to visit our Facebook page, view all the bikes and select your favorite. Voting is open from 9th February until 1st March 2015, We are excited by this fun but serious challenge and hope you will join the experience. Let battle commence…


From test rides to Demo Ride events to Authorized Rentals we have plenty of ways for you to get on board a Harley® motorcycle so you can experience the ride of your life.

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In a world of the bland leading the bland, Dark Custom™ motorcycles are for those who take a different route...

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Own the road. Rent a ride. Experience the ultimate riding adventure with Harley-Davidson®  Authorized Rentals.

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