The Experience

In addition to providing support to our dealers through national advertising campaigns and promotions, we offer numerous programmes designed to drive customers into your dealership.

Harley Owners Group®

The Harley Owners Group, or H.O.G.®, is the largest manufacturer sponsored motorcycle club in the world and it continues to grow! Through local chapters sponsored by authorised Harley-Davidson dealers, H.O.G. greatly enhances the ownership experience for enthusiasts worldwide. Year-long programmes and events provide the opportunity for customers to gather at their local dealerships to shop, ride and have fun.


HOG Enhances the Motorcycling Experience

HARLEY DAVIDSON®Authorized Rentals & Tours

The Rentals & Tours programme is offered to established dealers who have demonstrated excellence in their primary Harley-Davidson and Buell business, and who are also situated in a viable location for motorcycle rentals. A positive rental or tour experience is a logical step toward ownership.


Discover new freedoms with HarleyDavidson Motors

Events & Shows

Fulfilling dreams is all about making it happen! Our Dealers deliver a wide range of exciting motorcycling events for our customers throughout the year. Whether it is a fantastic local ride out experiencing the thrilling performance of our Buell motorcycles at track days or a crowded Open House event - it is all about making the experience for our customers happen.