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CANADA PARTICIPATES IN THE HARLEY-DAVIDSON® WORLD RIDE ON JUNE 24 & 25

CANADA PARTICIPATES IN THE HARLEY-DAVIDSON® WORLD RIDE ON JUNE 24 & 25

Concord (June 11, 2012) - What was formerly known as Million Mile Monday is now expanding to two days!

The Harley-Davidson Owners Group® of Canada Ltd., the official Canadian riding club of the Harley-Davidson Motor Company, is pleased to invite all Harley-Davidson® motorcycle riders in Canada to join its members in celebrating the freedom of the open road during the 2012 Harley-Davidson® World Ride.

Launched in 2008, Million Mile Monday has been an annual global event on the last Monday of June that brings thousands of Harley-Davidson® motorcycle riders together in a collective effort to celebrate the motorcycle riding experience. In 2011, global riders collectively logged more that 4,000,000 miles. New for 2012, Million Mile Monday has been expanded and renamed: now a two-day World Ride on Sunday, June 24, and Monday, June 25, to give more riders globally an opportunity to participate, and with the expansion to two days this year, the Company hopes to raise the mileage total even higher.

“H.O.G. is excited to welcome Harley® [motorcycle] riders around the world to take part in the first-ever Harley-Davidson® World Ride,” said Nigel Villiers, Harley-Davidson® Director of H.O.G.® and Customer Experience International. “On these two days, riders of all nations will band together as one, dedicating ourselves to a shared love of riding motorcycles, and no one will ride alone.”

Whether it is a ride across town or cross-country, or simply around the block to work, every mile or kilometre counts and can be recorded by logging into the online mileage accumulator for Harley-Davidson at h-d.com/worldride, where a rolling odometer will record the collective distance travelled by all participants in the World Ride. Canadian Customers that log their kilometres on h-d.com/worldride will be eligible for a voucher for $10 off of Screamin’ Eagle® SYN3® engine oil or a SYN3® oil change valid at participating authorized Canadian Harley-Davidson® Retailers from August 15 to September 15, while supplies last. The first 1,500 Canadian H.O.G.® members who participate in World Ride and log their miles from Sunday, June 24, and Monday, June 25, will receive, in addition, a special gift for being a member of the Harley Owners Group® , which will be mailed out shortly after the event is over. At the completion of the ride, a commemorative certificate of participation will be available to display each rider’s mileage total for the day.

For more information about the Harley Owners Group® and the Harley-Davidson® World Ride powered by SYN3® lubricants, visit hog.com. Visit h-d.com/syn3 for more information about SYN3® lubricants.

About Deeley Harley-Davidson® Canada
Deeley Harley-Davidson® Canada is the exclusive Canadian distributor of Harley-Davidson® motorcycles, Genuine Motor Parts and Accessories, and MotorClothes® apparel, which are provided through a national network of authorized Harley-Davidson® Retailers. Office and distribution warehouse facilities are located in Richmond, British Columbia, and Concord, Ontario. Please visit www.harleycanada.com for further information on Harley-Davidson® products in Canada.

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