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WOMEN RIDERS FROM CANADA JOIN THOUSANDS AROUND THE WORLD TO CELEBRATE LIFE ON TWO WHEELS

Concord (April 30, 2012) - Take to the Open Road for the Sixth Annual International Female Ride Day

The languages may be different, so may the culture. But thousands of women around the world share a passion – a passion for two wheels and the open road.

On Friday, May 4, 2012, female Harley-Davidson® riders throughout Canada will join thousands of other women in countries around the world to showcase their passion for the sport of motorcycling during the 6th Annual International Female Ride Day. The event, founded by Vicki Gray of MOTORESS in Toronto, Canada, invites women riders around the world to “just ride” on May 4, a concept that is passionately supported by industry leader, Harley-Davidson Motor Company.

“More and more women from all walks of life are getting into the saddle of their own motorcycles,” said Claudia Garber, Director of Women’s Marketing Outreach at Harley-Davidson Motor Company. “As a leading motorcycle Brand among women, Harley-Davidson is passionate about empowering women to overcome their doubts, find their voice, and in the process, inspire others to do the same. Events like International Female Ride Day provide an excellent opportunity to do this.”

Everyone can show their support for International Female Ride Day. Those who ride are encouraged to get out on two wheels on May 4, either in their own groups or by joining organized rides and events scheduled by participating local authorized Harley-Davidson® Retailers throughout Canada. Deeley Harley-Davidson® Canada will be hosting Vicki Gray and her fellow riders at the Concord, Ontario, facilities.

Harley-Davidson Motor Company is also encouraging women to share their International Female Ride Day stories and photos by tweeting with the Twitter hashtag #harleywomen. Their stories will be featured on the Motor Company “Buzz Wall” (www.harley-davidson.com/voices) alongside stories from other women around the world about why they ride or why they want to learn to ride.

For more information about International Female Ride Day, visit a participating local authorized Harley-Davidson® Retailer. Contact details can be found at www.harleycanada.com

About Deeley Harley-Davidson® Canada
Deeley Harley-Davidson® Canada is the exclusive Canadian distributor of Harley-Davidson® motorcycles, Genuine Motor Parts and Accessories, and MotorClothes® apparel, which are provided through a national network of authorized Harley-Davidson® Retailers. Office and distribution warehouse facilities are located in Richmond, British Columbia, and Concord, Ontario. Please visit www.harleycanada.com for further information on Harley-Davidson® products in Canada.

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