Concord, Ontario (May 16, 2012) - See Why No Other Bike on the Road Compares
There has never been a better time than now to ride a new 2012 Harley-Davidson® motorcycle. With the new Twin Cam 103™ powertrain as standard equipment on Softail®, Touring, most Dyna® motorcycles, and four new models: the Sportster® Seventy-Two™, Softail® Slim®, V-Rod® 10th Anniversary Edition, and the Dyna® Switchback™, you don’t want to pass up one of the free Test Our Metal™ demo ride opportunities.
“Spring is the best time of year to come to a Retailer-hosted Test Our Metal™ event to test ride and compare other rides to the new Harley-Davidson® line-up,” said Dom Bovalino, Marketing Director for Deeley Harley-Davidson® Canada. “We are pleased to see the overall number of participants increase and particularly happy to see a significant spike in the number of Competitive riders coming from other brands to participate in these demo events. Competitive riders made up just under 50% of participants in our Test Our Metal™ events in 2011, so clearly they feel welcome at these events, while being exposed to the Harley® experience.”
The Deeley Harley-Davidson® Canada-hosted Test Our Metal™ program has been offering riders the chance to experience the genuine feel of riding a Harley-Davidson® motorcycle for free for over twenty years. This stateof- the-art program focuses on showcasing the newest line-up of Harley-Davidson® motorcycles to licensed riders, as well as offering participants a very unique Customer experience, giving them a taste of living the Harley-Davidson® dream. Unlicensed participants can either ride along as a passenger, or experience JUMPSTART™ at participating authorized Harley-Davidson® Retailers. JUMPSTART™ is a stationary motorcycle, allowing aspiring Customers to learn how to start, shift, and twist the throttle on a fully-functioning motorcycle that does not move.
The Test Our Metal™ program currently operates from coast to coast in Canada with approximately 140 scheduled demo dates hosted by authorized Harley-Davidson® Retailers between April and October. Just over 10,500 individual participants take the opportunity to test ride Harley-Davidson® motorcycles for free each season. As a prelude to the upcoming 110th Anniversary of Harley-Davidson Motor Company in 2013, special 110th Anniversary Harley-Davidson® models will be available at the Retailer-hosted Test Our Metal™ events, as of early September 2012.
In continued support of our troops, Deeley Harley-Davidson® Canada is also proud to maintain the Test Our Metal™ program at selected military bases across Canada, allowing troops to enjoy test rides on the newest models of Harley-Davidson® motorcycles on specific dates.
The Test Our Metal™ events schedule can be found at www.harleycanada.com/demorides
, or through the “demo ride” button on the main page of www.harleycanada.com
. Test Our Metal™ event registration starts at 9:00 am on the day of the event, and lead rides kick off at 10:00 am and continue until 4:00 pm, weather permitting.
Regular Test Our Metal™ event updates are also posted on Facebook at facebook.com/harleycanada
.About Deeley Harley-Davidson® Canada
Deeley Harley-Davidson® Canada is the exclusive Canadian distributor of Harley-Davidson® motorcycles, Genuine Motor Parts and Accessories, and MotorClothes® apparel, which are provided through a national network of authorized Harley-Davidson® Retailers. Office and distribution warehouse facilities are located in Richmond, British Columbia, and Concord, Ontario. Please visit www.harleycanada.com
for further information on Harley-Davidson® products in Canada.