INQUIRY

Thank you for expressing interest in a Canadian Harley-Davidson® Retail Store! Deeley Harley-Davidson® Canada offers its authorized Retailers:

  • Distinctive motorcycles and related products
  • Technical, sales, and management training
  • Cooperative direct mail programs
  • National advertising programs
  • Product warranties
  • And much, much more!

Top Three Questions

Before going any further, check out the following top three questions on becoming a Retailer and be sure to look at the complete list of Frequently Asked Questions.

  • Q

    I own some land and a building in the perfect location and would like to open a Retail Store.

    A

    Deeley Harley-Davidson® Canada conducts its own market studies when considering expansion of the Retailer network. This enables the company to view many market areas in a similar manner, optimizing consistent and accurate results. Based on the results of these studies, Deeley Harley-Davidson® Canada selects the markets and locations where new Retail Stores will be established.

  • Q

    I want to sell Harley-Davidson® clothing and/or parts & accessories.

    A

    Harley-Davidson® products are distributed exclusively through authorized, full-line Retailers. Only these full-line Retailers may own additional locations that specialize in MotorClothes® apparel, collectibles, and Genuine Motor Accessories™.

  • Q

    There is a location in which I would like to open a Retail Store where I believe the market is under-served.

    A

    Deeley Harley-Davidson® Canada conducts its own market studies when considering expansion of the Retailer network in Canada. Based on the results of these studies, Deeley Harley-Davidson® Canada selects the markets and locations where Retail Stores will be established.

Relationship With Deeley Harley-Davidson Canada

Deeley Harley-Davidson® Canada does not charge a franchise fee for obtaining a Harley-Davidson® Retail Store. All of our Retailers are independent business people. Each Retailer operates under an agreement with Deeley Harley-Davidson® Canada to retail certain Harley-Davidson® motorcycles, Finance and Insurance (F&I), Parts & Accessories, and MotorClothes® apparel and collectibles.

Financial Requirements For Prospects

Regardless of the investment requirements for a particular Retail Store opportunity, Deeley Harley-Davidson® Canada has also established minimum financial requirements for Retailer prospects to be entered into the prospect database. These financial requirements ensure the strength of the candidate and continued growth of the business. The minimum requirements that Deeley Harley-Davidson® Canada looks for when reviewing Prospective Retailer Applications are $1.6 million net worth, $800,000 in liquid assets, and the ability to adequately capitalize the Retail Store with a debt-to-equity ratio not to exceed 4.5:1.

NOTE: The investment requirements for a sell-out of an existing Retail Store are often considerably higher than $1 million unencumbered funds.

Retail Store Opportunities/Investment Requirements

New Retail Store Location — Deeley Harley-Davidson® Canada completes market studies throughout the country to determine the need for new Retail Store locations based on market needs. Once a new point has been determined, Deeley Harley-Davidson® Canada searches its internal prospect database and also advertises in the local newspaper to begin the interview process with potential candidates. The investment requirements for new Retail Store locations vary according to the market study information and industry data for each location. At this time, Deeley Harley-Davidson® Canada does not have any open points earmarked for development.

Sell-out of Existing Retail Store — If a potential candidate matches the criteria required for the purchase of an existing Retail Store, the potential candidate may be contacted for an interview. The investment requirements depend upon the asking price of the Retail Store. Additionally, Deeley Harley-Davidson® Canada has sell-out investment requirements and debt-to-equity criteria that will have an impact on the final investment.

Completing The Prospective Retailer Application

Please have all potential investors complete the Prospective Retailer Application in its entirety as well as the Background Check Form. We must receive completed Prospective Retailer Applications and photocopies of two pieces of photo ID each from all partners, officers, and/or other individuals who will have any financial or ownership interest in the proposed Retail Store. Feel free to make a photocopy of these forms if necessary.

NOTE: The Prospective Retailer Application is for Canadian inquiries ONLY. Form and process varies by market. If you are interested in applying for a Retail Store opportunity outside Canada please contact the representative office for your market.

Please keep in mind that in addition to our minimum financial, personal, and business qualifications, we require a majority owner of greater than 50%, to commit to the full time, on-site management of the Retail Store operation. If you currently own a business, please provide us with your plan to transfer to someone else the full authority for the day-to-day operating management of your current business.

Evaluation Processs

Once a completed potential Prospective Retailer Applicationand Background Check Form is received, the application is reviewed to determine if the prospect meets the minimum requirements that Deeley Harley-Davidson® Canada requires ($1.6 million net worth, $800,000 in liquid assets, and the ability to adequately capitalize the Retail Store with a debt-to-equity ratio not to exceed 4.5:1) and that the applicant has adequate relevant business experience and is willing to be an on-site majority owner/operator who interacts with Customers on a daily basis. If all of these conditions are met, you will be entered into our prospective database. Typically, you can expect to receive a reply to your application within 30 days of receipt. We will retain your information in our database for one year.

The submission of your Prospective Retailer Application is only the first step in the application process, and you will not become a Canadian Harley-Davidson® Retailer until you are officially approved and are presented with a duly signed Retailer Agreement. Until then, you should not rely on any action by or communication from Deeley Harley-Davidson® Canada to the contrary. No district manager, other associate, or agent of Deeley Harley-Davidson® Canada has any authority whatsoever to waive or otherwise deviate from the foregoing procedures, and any such deviation will not be binding upon Deeley Harley-Davidson® Canada. However, we trust you understand that under no circumstances does the submittal of your information to Deeley Harley-Davidson® Canada, or its subsequent review and processing, imply, in any manner, Deeley Harley-Davidson® Canada’s intent to accept you as a Retailer and enter into a Retailer Agreement with you.

Once again, thank you for your interest in becoming a Canadian Harley-Davidson® Retailer. We look forward to receiving your Prospective Retailer Application.

Prospective Retailer Application Form