Bikes Outside Juneau headquarters

This is Where We Live Between Rides.

purpose

We fullfill dreams of personal freedom

Quality
Mission

Customers or life... Harley Davidson values the deep emotional connection that is created with our customers through our products, services and experiences. We are fueled by the brand loyalty and trust that our customers place in us to deliver premium quality and the promise of fulfilling lifetime ownership experience. We exemplify this commitment by embracing a culture of Personal responsibility and stewardship or quality in everything we do.

Harley-Davidson, Inc. - 2012 Annual Review