Sydney, NSW – 20 May 2015: Just ride. It’s a simple idea that expresses the passion that unites motorcycle riders around the world, regardless of age, location, or brand. It’s also all anyone needs to do to join the thousands of Harley-Davidson® motorcycle riders and Harley Owners Group® members who are flexing their freedom and hitting the open road during the Harley-Davidson™ World Ride on June 27 and 28.
“There’s no doubting the feeling of freedom and sheer joy riding a motorcycle offers, it’s one of those experiences in life that breaks the monotony of the daily grind and brings a smile to the face every time,” said Adam Wright, Director of Marketing for Harley-Davidson Australia and New Zealand. “The exciting thing about the Harley-Davidson World Ride is that it’s all about just that – getting out on your bike, flying solo or with your friends and getting back to what makes you happy.”
One World, Two Days, Millions of Miles
Launched in 2008 by the Harley Owners Group as Million Mile Monday®, the annual riding event was expanded into the two-day Harley-Davidson World Ride in 2012 to give more riders worldwide an opportunity to participate. In 2014, participants logged more than 10 million miles on solo rides, in groups large and small, and through a variety of dealer-led events around the world, united by their shared passion for motorcycling. For 2015, the event retains its two-day format, but shifts to Saturday and Sunday to enable even more riders around the globe to participate.
Whether it’s across town, cross-country, or anything in between, every mile counts and can be recorded by logging into Harley-Davidson’s online mileage accumulator at ridefree.harley-davidson.com/worldride/en-au/, where a rolling odometer will record the collective distance travelled by all participants in the World Ride.
Ride participants can log their post-ride mileage directly onto the World Ride web site from mobile devices and share their riding stories and photographs on social media sites like Facebook and Twitter using the hashtag #HDworldride. Participants can also download a certificate of participation after logging their mileage on the World Ride web site.
To learn more about the Harley-Davidson World Ride, visit ridefree.harley-davidson.com/worldride/en-au/