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HARLEY-DAVIDSON DRESSES UP FOR CHARITY

Sydney (1 July 2013) - Legendary motorcycle brand supports its fourth consecutive Pink Ribbon Motorcycle Ride

Harley-Davidson will be looking pretty in pink this October 13th, as motorcyclists take to the roads for the annual Pink Ribbon Motorcycle Ride in Sydney, raising money and awareness for breast cancer research.

Sponsored by Harley-Davidson, the popular annual event is expected to attract thousands of riders and spectators alike, making it the most popular Pink Ribbon Motorcycle Ride to date. The fundraising event is run by Sydney-based motorcycle enthusiasts, Girls Ride Out Inc, with all money raised going directly to the Westmead Breast Cancer Institute.

This year’s event will kick off with a Fair Day from 9.00am at The Mean Fiddler, Rouse Hill with food and coffee stalls, a Harley-Davidson photobooth and the Harley-Davidson® JUMPSTART™ Rider Experience. The ride will depart at 10.00am, with riders being joined by celebrity Harley-Davidson enthusiasts, including renowned Australian television presenter James Tobin.

Riders will then head to a half-way checkpoint at a park on the Colo River for refreshments provided by the local Lions club, before returning to The Mean Fiddler.

Director Marketing, Harley-Davidson Australia, Adam Wright, said, “We’re looking forward to supporting Pink Ribbon Ride once again. This year is all about family fun and we’ve made sure there’s something for everyone – riders, non-riders and kids alike. Hopefully it will not only be a great community day, but also assist in the fight against breast cancer.”

The ride raises money through a small entry fee for riders and pillions, who are also encouraged to get their friends and family to sponsor their participation in the ride.

Selena Thurbon, Founder of Girls Ride Out Inc., explained: “2012 was the largest event to date, with 1,600 riders participating, helping to raise over $80,000. It is always amazing to see the fantastic support and generosity shown by the riding community.”

Both female and male riders are encouraged to register for the 2013 Pink Ribbon Motorcycle Ride at www.pinkribbonride.com

About Harley-Davidson
The Harley-Davidson Motor Company produces Custom, Power Cruiser and Touring high-displacement motorcycles and offers a complete line of parts, accessories, functional equipment, clothing, and General Merchandise products. For further information, visit the Harley-Davidson site at www.h-d.com.au

About The Westmead Breast Cancer Institute
The Westmead Breast Cancer Institute is striving to reduce the impact of breast cancer by funding early detection programs, breast screen services, research, and education. They also provide clinical care and essential support services to people with Breast Cancer.
www.bci.org.au

About Girls Ride Out
Girls Ride Out is a motorcycle community group for new and experienced riders. Formed in 2001, the group consists of a social riding group of mostly women, who schedule bi-monthly rides, organize charity events, operate a support network for learner riders and conduct maintenance days. For further information, visit www.girlsrideout.com.

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